Don’t get paralyzed by mobility: Embracing the rise of mCommerce

October 6, 2017
We as a species have evolved to have screens be a pretty central part of our lives; many of us use them for work, for communication, for entertainment, and even for consumerism. Sure, some of you out there may be...
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It’s Never Too Early: Preparing Now for the Most Wonderful Time of the Year in eCommerce Retail – Part 2

September 5, 2017
Here we are, after Labour Day, going full steam ahead to the Fall months. The kids are off the school and we feel like we can finally have a breath of relaxation. Retailers, don’t bask too long in this feeling...
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It’s Never Too Early: Preparing Now for the Most Wonderful Time of the Year in Online Retail – Part 1

August 28, 2017
Jingle bells, jingle bells, jingle all th… Okay, okay, so we might be a little premature in dawning our holiday apparel and singing Christmas carols…but as retailers, especially online retailers, it IS time to be in the thick of things...
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canvas change product

The Power of Option: Using a “Change Product” feature to enhance the customer experience while augmenting your upselling strategy

August 11, 2017
In the ever-competitive field of online retail, your customer experience strategy can make or break your business. Time spent on your web store must be smooth and effortless. In our eBook, we talked a lot about the importance of fluidity...
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Best of both worlds: Using a dynamic tandem of old and new marketing techniques for promotions

August 3, 2017
As an online retail business, a large part of your marketing strategy surely revolves around promotions to drive product sales and acquire new customers; however, if a campaign’s exposure is not planned out, what good are its existence? The online...
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How millennials shop online

Have you got the M-factor? Millennial buying habits online retailers need to address.

July 5, 2017
One of the biggest buzz words in business over the past several years has been “Millennials.” Some fear them; some welcome them with open arms; whatever your take on them, there’s no escaping the fact that they’re shaking up all...
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