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The mass market has given way to personalized niche markets. Consumers expect their online shopping experience to be personalized from start to finish. The photography market must lead the way in this regard, as each printed photo is a unique personalized document. Even in the days of film, each printed photo was unique.
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Bloomberg estimated that by 2019, 31.5 percent of the world’s population was made up of this generation, and they would remain the largest group in the world’s top four economies – the U.S., China, Japan and Germany. In addition, they now make up nearly half of the workforce in the U.S., so their purchasing power is increasing, bringing them into their early consumer years.
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Thanks to technological advances, online businesses can now go further: featuring online product personalization is becoming the ultimate way of showcasing a personalized experience which enables your customers to interact with your product offerings.
