Articles par Michel Lacaille

30+ year in marketing, communication and business development roles. Digital Marketing, Communication, Business Development strategies architect and collaborator. At times a maverick marketer delivering proven, scalable hyper-personal campaigns while also embracing more traditional customer engagement tactics. (Traditional Processes still works) Engineered Digital Marketing infrastructure, including website, consumer contact communication, CMS, SEM and SEO, E-mail marketing, Analytics ... Bilingual philosopher, with a degree Marketing Communication and Advertising Management. Since 1997, pursued Digital Marketing knowledge and skills, focusing on E-Business Development with e-com, e-tail activities to enhance and push sales strategies to consumers. (Customer nurturing campaigns, ROI and KPI measurements, clients engagements, marketing automation processes) Also involved with start-ups focused on online product and service with retail kiosks and e-commerce websites. Lots of practical experience integrating these technologies with Canadian retailers. (Loblaws, Costco, Wal*Mart, Jean Coutu. London Drugs, Shoppers Drug Mart and others)