If you’re asking yourself why bother with Millennials, you have a lot of catching up to do: their power is in numbers and you must get on board with marketing strategies to engage with this power generation. Indeed, Bloomberg estimated that, in 2019, 31.5% of the world population was comprised of this generation, and they’re are going to remain the largest group in the world’s top 4 economies, being the US, China, Japan and Germany. Moreover, they now also comprise about half of the workforce in the US, and therefore their purchasing power is swelling, bringing them to the cusp of their prime spending years.
As millennials take over the biggest chunk of consumer purchasing power, retailers must be ready to meet new expectations and adapt their proposition to match the needs of this segment. Before allocating significant resources to engage this generation, it is important to understand how to get Millennials hooked to your brand. With shopping habits and an exposure to technology different from that of any other generation before them, this demographic group has certainly high expectations from businesses and, perhaps most importantly, will require personalized interactions to engage with your brand.
At a base, some of their consumer traits include valuing authenticity, seeking a good deal, looking for unconventionality, seeking instant gratification, living for experiences, and being highly visual. Thankfully, to grasp in depth this generation and discover the right way to get them to do business with you, we have the perfect content. Watch our Q&A webinar on-demand with Millennials Marketing aficionados, William Giroux, Co-Founder & Head of Marketing of KaseMe, and Mediaclip’s Marketing Director, Amani Sharma, as they reveal the best marketing strategies to reach and engage them in this fast-evolving digital world.