Blog
Research confirms email marketing outperforms SEO and advertising for customer engagement and conversion.
Information graph from Neil Patel, NP Digital, April 2025
To maximize your email effectiveness we propose:
1. Maintain your data quality
- Regularly remove bounced emails and update contact information
- Enrich profiles with names, birthdays, and purchase history
- Schedule quarterly list cleanups to improve deliverability
2. Understand and master your client purchases and segment
- Group subscribers by behavior patterns and demographics
- Create dedicated campaigns for different customer types (travelers, families, hobbyists)
- Personalize content based on previous interactions with your business
3. Optimize and learn from your content publication strategy
- Position high-value content at the top of your emails
- Use engaging preview text to boost open rates
- Implement a consistent testing program for subject lines and send times
4. Develop your own customer purchase journeys profiling
- Create automated sequences that nurture relationships over time
- Design specific re-engagement campaigns for inactive subscribers
- Use purchase history to recommend relevant products (calendars, prints, photo books)
5. Connect your e-mail learnings to your other communication channels
- Integrate email insights with your website and social media strategy
- Follow up on email engagement with targeted touchpoints on other platforms
- Track cross-channel performance to understand the complete customer journey
I hope these strategies will help you leverage email’s proven effectiveness to build stronger customer relationships and drive business growth!
Learn more on 40 Content Marketing Statistics Every Marketer Needs to Know by Neil Patel.
Share
