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1. Inspire Action with Emotional Appeals
It’s the Holiday Season and your audience is ready, they have sorted their images, their memories, and now they’re searching for the perfect personalized gift.
The right emotional words and visuals can inspire action, but they need to be natural, powerful, to connect with your target audience. Send quick e-mails leveraging some 2024 emotional moments :
A personalized calendar is a great gift for grandparents, filled with memories they can cherish all year.
This drinkware (mug, bottle) will make a great gift for a teacher, coach, or instructor.
Your pet will love its own cozy personalized blanket!
A simple framed print of a treasured moment can bring tears of joy.
The 1200 piece puzzle will be on the table for days.
Wow! Look at this Aluminium Print of our Summer Harbor Sunset spectacular in Halifax.
Quick Tip : You can find images to illustrate your ideas. Many image banks provider such as pixabay or unsplash will offer low cost and free images.
2. Create Urgency Before It’s Too Late
Publish your products’ deadlines on your website.
Time-sensitive messaging can drive conversions. Clearly communicate your product deadlines for holiday delivery on your website and in your emails.
For example: “Order by [insert date] to ensure your personalized gifts arrive in time for the holidays.”
Check Blacks.ca calendar deadlines. It effectively communicates product cut-off dates and delivery expectations.
3. Spark Curiosity with Quick Emails or Shoppable Ads
Send a last-minute e-mail to your customers or create a quick Shoppable Ad on TikTok or another social media
Example Email:
- Subject Line: Memories make the best Holiday Gift
- Sub- text: Here are some personalized ideas you can assemble in 5 minutes on our website.
Include emotional visuals of available products, such as photobooks, calendars, greeting cards, and pet-themed gifts.
4. Connect with your audience in more meaningful ways
Help your customers feel confident in creating personalized products by offering easy-to-follow instructions in your emails. Remind them that your software includes built-in guides to help them customize their products with ease.
- Link to Mediaclip’s YouTube Channel for instructional videos: Mediaclip YouTube Channel.
- Embed these “how-to” videos in your email campaigns and on your website.
On your website, in the Designer tool, the help instructions are usually located here :
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