A Challenge & An Opportunity: GDPR Implications for Your Business
Since May 25, 2018, a set of new rules police the digital economy changing the game for the collection and processing of personal data. These set of rules came to…
Luxury personalization & its opportunity for print: The rise of the high-end photo product
According to research by the management consulting firm McKinsey, online luxury sales will triple by 2025. Furthermore, 80% of these sales will be digitally influenced. Luxury purchases are no longer…
How to plan building a digital marketing personalization program (and how to take it further)
Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…
How to make the most of Giving Tuesday
Being a universally accepted truth in this day and age, shopping shall go hand in hand with any festivity celebrating goodwill. It is no surprise that America’s favorite holiday, Thanksgiving…
How to Improve Customer Engagement Using Data & Analytics
A rising number of organizations use analytics to gain a competitive advantage and innovate. A sparking factor of this move is more effective use of analytics to improve customer engagement….
Demystifying the Magical Art of the Discount
It is no secret that anyone put in the position of a shopper can hardly resist rebates, but the extent of the power of such an alluring sales tool, as…