Millenials: How to get them hooked
Estimated to be the largest living generation[1], Millennials have witnessed ever more intense courtship by businesses. Dubbed as disloyal and entitled, Millennials have been associated to a myriad of negative…
IRCE 2019: A recap of the e-commerce industry’s “must-attend” tradeshow
The Internet Retailer Conference and Exhibition (IRCE) is the industry’s premier conference which brings together e-commerce professionals, industry thought leaders and a myriad of service providers for every facet of…
How e-Commerce sales can drive in-store traffic
Technological changes and fierce competition within the retail sector have made it that brick & mortars have to become creative in attracting customers. Up until now, consumers were moving their…
The Why and How to sell in a Marketplace
The Internet is commonly attributed with blurring the impact of the physical world on our buying habits. Still, many of you will recall your Intro to Marketing professor repeat “location,…
5 Steps to Make Your Business GDPR Compliant
Have you ever stopped and contemplated how drastically the internet has changed our everyday lives, interactions, communications and tasks handling? We send emails, share documents, pay bills, and purchase goods…
A Challenge & An Opportunity: GDPR Implications for Your Business
Since May 25, 2018, a set of new rules police the digital economy changing the game for the collection and processing of personal data. These set of rules came to…