According to research by the management consulting firm McKinsey, online luxury sales will triple by 2025. Furthermore, 80% of these sales will be digitally influenced. Luxury purchases are no longer…
Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…
Being a universally accepted truth in this day and age, shopping shall go hand in hand with any festivity celebrating goodwill. It is no surprise that America’s favorite holiday, Thanksgiving…
A rising number of organizations use analytics to gain a competitive advantage and innovate. A sparking factor of this move is more effective use of analytics to improve customer engagement….
It is no secret that anyone put in the position of a shopper can hardly resist rebates, but the extent of the power of such an alluring sales tool, as…
As the show wrapped up last week-end, as veteran exhibitors, we can confirm we’ve seen an unprecedented amount of innovation. For Mediaclip, this year’s Photokina has undeniably been the best…
