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At Mediaclip, we consistently encounter inquiries regarding the scale and dynamics of the personalized products marketplace.
It is clear that the Product Personalization and Customization for Printing is experiencing robust and sustained growth, fueled by an insatiable consumer appetite for unique, individualized items.
While a wealth of reported market insights exists, much of this information remains fragmented across various sources, often selectively sponsored and reported by research firms or private entities. This current landscape presents a significant challenge in constructing a comprehensive and cohesive understanding of this rapidly evolving market.
In the next few issues, we will attempt to show data gathered, and the sources used when possible. When you disagree, about your conclusion, please share your point of view and data with us. You can contact me at michel.lacaille@mediaclip.ca.
Overall Personalized Gifts & Photo Products Market:
- Global Personalized Gifts Market:
- Valued at USD 27.75 billion in 2023, it’s projected to grow to USD 53.2 billion by 2032, with a CAGR of 7.5% during the forecast period (2025-2032).
- Global Photo Printing and Merchandise Market:
- Expected to grow from USD 21.54 billion in 2024 to USD 22.81 billion in 2025 at a CAGR of 5.9%. Another source project the market to reach USD 28.41 billion by 2029 at a CAGR of 5.6%. while another report estimates, segment reaching USD 28.2 billion by 2032 with a CAGR of 3.2%.
- Online shopping platforms are the major driver for the photo printing and merchandise market
- North America is still the significant market for printing and personalized gifts
- Europe is making significant market effort focused on textile merchandise growth.
- The photo prints segment is still expected to hold the largest share of the global market amplified by the popularity of photo printed products as gifts, the use of photo printing for wall art and the continued and vibrant interest in photo prints for albums and memories archival
Key Takeaways from Data:
- Digital Printing is a Major Driver: Across all categories, advancements in digital printing technology are crucial for enabling personalization and customization at scale.
- Consumer Demand for Uniqueness: The desire for unique, personalized items, self-expression, and meaningful gifts is consistently cited as a primary growth driver.
- E-commerce Expansion: Online platforms and e-commerce are pivotal in making personalized products accessible to a wider audience and driving market growth.
- It’s a Seasonal and Event-Based Gifting Environment: Key holidays and life events significantly boost or drive sales in many personalized product categories.
- Millennials and Gen Z: These demographics are strong drivers of demand for personalized and digital gifting.
Here are some firms and type of reports, we found and used in the past and trust their insight, sources and findings:
Photo Printing Research:
Rise above Research focus on America, they over 20 years of research experience within the photo merchandise, photo printing and digital photography markets. We found them good partners and they provide unbiased market sizing and forecasts, reporting on market trends, competitive and event analysis, SWOT analysis, and voice-of-the-customer feedback leveraging from the Photographic marketplace
Technavio is another research firm with expertise generated from their interest previously in the photographic arena and beyond. Today Technavio covers an unparalleled range of industries, and offers in-depth assessments niche segments around the world. They report on the latest innovations and trends in all the industries we cover. We also create value for our clients by offering a blend of off-the-shelf research reports and customized research, allowing you to get the information you need, when you need it.
Custom Printing Market Reports: These reports often cover a broad range of personalized printed products, including apparel, marketing materials, and some gifting items. They frequently show the total marketplace size (Personalization and digital printing is key for some research but in some cases, the market reported includes much more. In others, like printing, some report do not distinguish between personal (home printing) vs. commercial use.
- Grand View Research’s : Custom Printing Market Size, Share And Trends Report, 2030 (from November 2024) states the global custom printing market was valued at USD 38.10 billion in 2024 and is projected to grow at a CAGR of 10.3% from 2025 to 2030, driven by increasing demand for personalized products. It specifically mentions custom invitations, banners, photo books, and party favors. It also notes the “artwork” segment (relevant for home decor and wall art) is expected to grow significantly.
- Custom Market Insights : Global Photo Printing And Merchandise Market Share 2032 (from November 2024) projects the market to reach USD 28.2 Billion by 2032, with a CAGR of approximately 3.2% from 2023. It highlights the increasing demand for personalized photo products and merchandise for both individual and commercial sectors and mentions photo-printed greeting cards gaining popularity, they also have a forecast for global personalized gifts market size.
Personalized Gifts Market Reports: These reports often include many of the items we focus on or listed in our initial description listed, like mugs, drinkware, and other personalized objects, with cross over to photo products and textiles.
- Technavio’s report (January 2025) estimates the Europe personalized gifts market size to grow by USD 10.76 billion from 2025-2029, at a CAGR of 6.7%. It notes the rising popularity of eco-friendly personalized gifts and highlights personalized clothing, accessories, and diaries.
- ResearchAndMarkets.com’s U.S. Personalized Gifting Market – Industry Outlook & Forecast 2025-2030 (May 2025) values the U.S. market at USD 9.69 Billion in 2024, projected to reach USD 14.56 Billion by 2030, with a CAGR of 7.02%. It specifically mentions popular personalized items including greeting cards, jewelry, clothing, and artwork, and highlights “Custom Home Decor and Wall Art” as a market opportunity.
And many other sources like
- Like Trend Hunter offering a large and unique variety of subjects, including ideas about children photobooks, simplified photo edition and many other trends. Trend Hunter are hunting trends with insights of a global network of 393,112 Hunters, billions of views, AI integration and inspiring teams of researchers and futurists
Merchandise Market Reports: These reports are directly relevant to photobooks, photo printing, and often include photo-based home decor and gifting.
- GlobeNewswire (November 2024) reported that the global photo printing & merchandise market is projected to reach USD 38.68 million by 2034, reflecting a CAGR of 5.1% during the forecast period. It emphasizes the desire to preserve memories and the increasing popularity of personalized products.
Personalized Home Decor and Wall Art Market Reports: These will provide specific data on that segment.
- Future Market Insights (January 2025) indicates the sales of the global personalized home decor industry are expected to reach USD 330.6 billion by 2034, with a robust CAGR of 7.2% between 2024 and 2034. It highlights the rising need for modular, multi-functional, and green designs, and the strong demand for creating personal space.
- Data Insights Market (June 2025) estimates the wall art market at $5 billion in 2025, projected to exhibit a CAGR of 6% from 2025 to 2033, reaching approximately $8 billion by 2033. It cites increasing preference for home décor personalization and growing demand for sustainable and ethically sourced artwork.
Custom Apparel/Textiles Market Reports: These will focus on clothing, blankets, towels, etc.
- Credence Research’s Custom Apparel Market Size, Growth and Forecast 2032 (January 2025) projects the Canadian market to grow from USD 70.25 million in 2024 to USD 122.16 million by 2032, with a CAGR of 7.16%. It highlights the rising demand for personalization and individuality.
Verified Market Research’s : Custom Made Clothes Market Size And Forecast (January 2025) projects the market to reach USD 131.6 Billion by 2031, growing at a CAGR of 10.9% during the forecast period 2024-2031, driven by individuality and personalization, technological developments, and growing disposable income.
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