Photo printing and related products involve a variety of personalized gift and home décor products that have photos printed on them. Some of the most common items include printed cards, calendars, canvas, key chains, cushions, mugs, t-shirts.
A study from GlobeNewswire is showing us how “the global Photo Printing and Merchandise market size is projected to reach 33 200 million USD by 2027, from 19 330 million USD in 2020, at a CAGR of 8.0% during 2021-2027.”
Even if Photo Merchandise products sale have been affected by COVID-19, the market has shown resilience. The pandemic has led to an increase in the value of printed photos and has motivated people to create and order photo related projects that they previously did not have the time to do.
Photo personalization is now a “luxury” that every customer can and will afford. In addition to building customer loyalty, personalization empowers customers, making each product unique and a reflection of its buyer.
The main players in the Photo Merchandise market since 2020 are the 18-24 year olds. They are the most active in this market, as young people are more and more eager to immortalize every moment with their family or friends, making them immortal through frames, calendars or mugs. And it is essential to keep this age group in the photo products market, because they represent the future and the success of this market.