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As we reach the final stretch of 2024, it’s time to focus on maximizing sales and setting the stage for a successful 2025.
For retailers specializing in photo-based product personalization, this period offers a unique opportunity to engage customers with meaningful personalized gifts and targeted marketing strategies.
Here are some ideas you can implement in the next few weeks to boost sales for the end of 2024 and kick off 2025 on a high note.
These strategies and products can help create a more engaging and personalized shopping experience, driving sales and maximizing profits for the New Year.
Personalized Products to Leverage at Year-End and Early in the New Year
New Year Cards & Calendars
The New Year is the perfect time to promote seasonal greetings using family or event photos. Calendars remain popular, as they serve both functional and sentimental purposes, helping customers plan for key events like concerts, graduations, and vacations.
Quick Tip: Highlight how easy cards and calendars are to assemble: 13 images and the option to add personal text messages.
Photo Prints
Offer great deals on regular print formats (4×6) or special offers for multiple prints and enlargements. Many photos are taken during the holiday season, making this the perfect time to encourage customers to print and preserve their memories.
Personalized Ornaments
End the year with a clearance sale on photo ornaments. Show customers sample images with names, dates, and family photos to highlight customization options and inspire purchases.
Home Décor and Framed Prints
Promote print and frame offer especially as a gift for hosts, hostesses or post-holiday thank-you presents. Offer a framed 8×10 print at a special price, especially if you have a photo kiosk or quick printing service.
Festive Pillows and Throws Make Great Post-Holiday Gifts
Encourage customers to select a key holiday moment and have it printed to offer special thanks.
Custom Mugs & Drinkware
Mugs with personal designs, text, or photos are always appreciated, especially in today’s eco-conscious environment.
Custom Phone Cases & Personalized Laptop Sleeves
Highlight these products in your communications, as many people receive new devices for Christmas. Custom cases with personalized photos and text are well-received in January and make great Valentine’s Day gifts.
Short-Term Marketing Strategies for Product Personalization and Customization
Personalized Discounts
Use customer data to offer personalized discounts based on past purchases or browsing history. For example: “You loved this last year, enjoy 20% off similar items today!”
Targeted Email Campaigns
Send personalized email campaigns with product recommendations and exclusive New Year discounts.
Social Media Engagement
Run social media campaigns encouraging customers to share their personalized products using branding hashtags
Countdown Timers To Create Urgency
Add countdown timers to your website or emails to highlight time-sensitive offers, such as discounts on calendars for January 2025.
Showcase Customer Testimonials on Your Website
Highlight positive reviews and testimonials from customers who have enjoyed their personalized products, especially those related to New Year gifts. This builds credibility and motivates potential buyers.
By implementing these quick strategies, you can create a more engaging and personalized shopping experience, driving sales, maximizing profits and start the New Year strong.
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