Photo products
Guest Author: Richard Askam, Founder of Print Island
Every industry needs storytellers, and few tell the story of personalization better than Richard Askam. The visionary behind Print Island and a driving force behind campaigns like “Share a Coke,” Richard has helped shape how brands connect with people in more personal, meaningful ways.
As one of Mediaclip’s personalization ambassador, follow Richard on our blog as he will share his insights, ideas, and inspiration to help bridge creativity, technology, and personalization.
It’s hard to believe it’s been almost 20 years since the world met the Apple iPhone (other smartphones are available!). And wow, how much has changed since then! Even my 88-year-old father-in-law has become a content creator, admittedly, it probably won’t go viral, but the sheer volume of digital photos he’s taken has amazed and amused our family, capturing countless travel memories.
There is a whole generation (Gen Z? Alpha?) that has never had to wait for a photo to be developed to smile, cry or laugh at the memories their travels had created. Instant photos have given way to instant deletes, and so many moments and memories are lost forever.
Personally, I think it’s a human condition to look at images of ourselves. Why else does everyone focus on their own image during Zoom calls instead of the person they’re talking to? Last week, I spent some time adding a few framed photographs to our home “wall of fame,” and it got me thinking…
Cloud storage all over the world is bursting at the seams with stored data like photos and videos. Yet, many smartphone photographers aren’t making the most of their brilliant images. One of the emerging trends in wall art and home decor, powered by leadning product personalization software platforms like Mediaclip, is really taking off. Could we be at the tipping point?
It will be interesting to watch how photo frame sales evolve over the next few years, as homes worldwide beging filingl with beautifully selected, printed, and framed memories captured on smartphones rather than cameras. Tangible photos, lovingly displayed, offer something technology alone cannot replace.
Photography has rapidly become one of the most popular courses in higher education in the UK over the last few years. And nearly 20 years on, since Steve Jobs put a camera in everyone’s pocket, perhaps it really is time to teach some new dogs some old tricks.
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