Holidays
Guest Author: Richard Askam, Founder of Print Island
Every industry needs storytellers, and few tell the story of personalization better than Richard Askam. The visionary behind Print Island and a driving force behind campaigns like “Share a Coke,” Richard has helped shape how brands connect with people in more personal, meaningful ways.
As one of Mediaclip’s personalization ambassador, follow Richard on our blog as he will share his insights, ideas, and inspiration to help bridge creativity, technology, and personalization.
As the holiday season rolls in, so does a little extra creativity and a touch of fun. This year, Richard Askam, MediaClip’s Personalization Ambassador, is feeling quite festive.
He puts a print-industry twist on a timeless Christmas classic. The Twelve Days of Printmas: Personalised Print and Photo Edition is a playful yet insightful celebration of the workflows, automation, and personalization capabilities that power modern print and photo production. 🎄
From clean PDFs to fully personalised albums, Richard’s festive verses highlight the technical magic behind delivering meaningful, customised products at scale. Grab a coffee, hum along, and enjoy this light-hearted ode to personalised print.
On the first day of Printmas, my software gave to me…
A profile that was perfectly set free.
On the second day of Printmas, my software gave to me…
Two clean PDFs,
And a profile that was perfectly set free.
On the third day of Printmas, my software gave to me…
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the fourth day of Printmas, my software gave to me…
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the fifth day of Printmas, my software gave to me…
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the sixth day of Printmas, my software gave to me…
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the seventh day of Printmas, my software gave to me…
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the eighth day of Printmas, my software gave to me…
Eight photos retouching,
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the ninth day of Printmas, my software gave to me…
Nine faces detecting,
Eight photos retouching,
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the tenth day of Printmas, my software gave to me…
Ten photos colour-correcting,
Nine faces detecting,
Eight photos retouching,
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the eleventh day of Printmas, my software gave to me…
Eleven layouts swapping,
Ten photos colour-correcting,
Nine faces detecting,
Eight photos retouching,
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free.
On the twelfth day of Printmas, my software gave to me…
Twelve albums personalizing,
Eleven layouts swapping,
Ten photos colour-correcting,
Nine faces detecting,
Eight photos retouching,
Seven datasets merging,
Six queues auto-batching,
Fiiive custom fonts!
Four workflow routes,
Three RIPs a-running,
Two clean PDFs,
And a profile that was perfectly set free!
Behind the tinsel and the toe-tapping verses lies a simple truth: today’s print and photo businesses thrive on smart automation, seamless workflows, and meaningful personalisation. When everything works in harmony such as data, design, colour, and production, magic happens at scale. So whether you’re singing along or streamlining your own Printmas workflow, here’s to fewer manual steps, happier customers, and personalised products that deliver joy long after the decorations come down. Until next year… keep calm, keep printing, and let the software do the carolling.
Merry Christmas and a Happy New Year!
Share
