Photo products
Personalized Products at Scale with VDP
Our highly anticipated Variable Data Printing (VDP) Module is designed to transform consumer and business approach to bulk customization of personalized product orders.
Variable Data Printing (VDP) is a powerful new feature that allows a single project creative to be printed multiple times, into many personalized outputs, each with personalized content such as different recipients text, labels and messages
Current Availability: The VDP Module was launched with support for envelopes and greeting cards. Strategic expansion is planned across our comprehensive gifting product catalog in upcoming releases
Variable Data Printing (VDP) is a powerful Mediaclip new feature that allows a single project to be printed multiple times, each with personalized content.
- Revenue Multiplication:
- One creative concept can be turned into many targeted, personalized outputs, ultimately expanding revenue opportunities.
- For example, customers can create 4 mugs personalized with the same base design but different names or messages, significantly increasing average order values
- Perfect for Events & Celebrations:
- A prime example is letting your customers personalize names and addresses for invitations.
- This feature increases the quantity of cards sold and fosters additional revenue through customized envelope printing – turning a single invitation design into dozens of personalized pieces.
- Streamlined Contact Management:
- With VDP, your clients can easily create and manage contact lists directly within the platform. They can import data using templates from CSV or Excel files or reuse lists from previous projects, eliminating repetitive data entry.
- Professional-Grade Tools:
- The VDP UI offers enterprise-level functionalities including search capabilities, duplication validation, advanced sorting tools, and the ability to name contact lists, making it easy to retrieve and reuse data for future projects.
- Scalability Promise:
- While launching with envelopes and greeting cards, our development roadmap includes rapid expansion to wedding stationery, business cards, photo gifts, custom apparel, and seasonal products, positioning your business for comprehensive personalized product offerings.
- Getting Started:
- Contact your Mediaclip representative to schedule your implementation and discover how VDP can transform your customers’ personalization experience.
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