As we mentioned last time, the cloud has opened up a whole new world of access to images from friends and family. We can now see, copy and print images from Facebook albums, for example (assuming we have the right permissions).
This access to others’ images has brought on changes to how to use photos in products. We aren’t constricted by just printing single images on a piece of paper. Consumers can make photo books featuring hundreds of images or collage posters for a special event. To complete these projects, sometimes consumers need photos from other photo collections, like a friends’ Facebook album.
Photos are inherently social; everyone likes looking at them. Photo projects can now be just as social. Mediaclip has taken this idea and pushed it further adding more collaboration and uniqueness on photo projects. There are several options to choose from when enabling sharing with Mediaclip:
- “View only” allows contacts to see projects, and “View and buy” allows contacts to purchase project copies but not make changes. For professional photographers, there’s a “view only” mode, where projects can be securely viewed by customer for their approval. Graphic artists can also use “view only” modes to share designs with clients and colleagues, so the project lead can receive feedback and approvals in short time.
- More exciting are the “Collaborate” options, which allow groups, classmates or even entire families to work on a single project. Each collaborator can make modifications, insert their own content and the final project can be a reflection of the team’s efforts. I have seen great family history books.
- Even more exciting is the “Copy and edit” function, which provides a copy of the project for friends to either order it directly or edit their copy, making it truly their own without changing the initial project. Then they can even re-share it after, and this is when it really gets viral! Take a bunch of hockey moms and let them create a calendar with all the team’s photos, stats and season highlights but, of course, each mom gets to put her own son or daughter on the cover page. It’s fun, it’s easy and memorable.
Further, these changes can be made regardless of platform: One collaborator can be working on a personal computer, while another could be on a tablet. With Mediaclip, they will have the same experience across all of them.