Have you ever thought about the importance of packaging in today’s consumer products businesses? Shoppers now consider packaging of part of the buying experience. Popular new consumer electronics gadgets now feature fan-made “unboxing” videos, which can generate thousands of views. PBS Digital Studios even produced a video describing the unboxing phenomena and its impact on product design and marketing. As a result, smart companies are using packaging designs to promote their brands.
Variable data and other data-driven design practices have opened up the idea of custom packaging and, now, even “customer” packaging. Major athletic shoe brands like Nike, Adidas, Converse and more let users create shoes with their own personal designs. Last summer, Coca-Cola drove soda sales with cans with customized names on them. This trend will continue, as on-demand technologies like 3D printing make it possible to not only create products on demand, but also packaging as well. Personalized images are also a great way to add a premium look to products, making routine products standout from the competition.
Another trend in packaging what is called “hyper-functional packaging”; imagine packaging so well-designed, functional and attractive, the consumer wants to keep it and reuse it for another purpose. Food companies are doing this with reusable packaging serving to convey the brand message after the product is consumed.
For example, Aquilegia wine seems like its wooden packaging is a simple but good-quality presentation box. Once the consumer opens the packaging, however, the wooden exterior transforms into a stylish and reusable wine rack.
Personalized photos and custom brand images are now available on everyday items as well, including desk items like sticky notes, notepads, and coasters, as well as exciting gift-related items such as wrapping papers, gift bags, note cards, invitations and thank-you notes.
The ability to control which part of a design can be customized (or not) allows Mediaclip’s customers to offer personalized objects that can display their own brand or the brand of their commercial users allowing for more B-to-B-to-C opportunities. To learn how to activate or to create content using this functionality; contact us at <mailto:firstname.lastname@example.org”>email@example.com more information.