(Cet article est disponible en anglais seulement). Montreal, Quebec – Mediaclip™ Inc., the premier developer of white-label software solutions allowing for the creation of a wide range of online personalized products, and MWW Inc., a pioneer in on-demand fulfillment of home décor textile goods in North Carolina, announced a new partnership. Some of the best-selling home decor items manufactured by MWW Inc. will be incorporated as optional customization product lines available for Mediaclip customers. Home Decor is one of the fastest growing segments with US market sales expected to reach $38.9 billion by 2016 There has been increasing demand for more customization of everyday products such as Shower Curtains, Decorative Pillows, Pet Beds, Duvet Covers, Tote Bags, etc. Using personalization tools, online or on a mobile, allows customers to design their ideal product or decor using personal images and designs or by using license content. “Over the years, our company has invested in high-end specialized production which allows us to print on-demand home décor items efficiently, fast, and truly customized, down to the single item,” says Richard Nadel, business development, MWW Inc. “We see this partnership with Mediaclip as an opportunity for customers to add a sophisticated, yet easy-to-use, customization tool enabling the reseller to develop their mobile and online presence. The simplicity of Mediaclip’s creation tools and photo-realistic preview of the personalized objects before it goes in the cart significantly triggers the buying impulse of customers.”
“We think it is a good fit for us because our customers are always looking for ways to diversify their offering but may lack the ability to print these new emerging products,” says Marie-Eve Lemieux, vice president, marketing, Mediaclip, “By offering both the content and the supplier, this makes it easier for retailers and even commercial printers to expand into the segment without having to invest in costly production infrastructures.”
Different packages will be developed over the next couple of months. The product selections will be defined and regrouped around the different rooms in the house. For examples: a bedroom selection (duvet covers with pillow shams, woven rugs, ottomans/poufs), a bathroom selection (shower curtain, bath mat, towels), a living room selection (wall art, decorative pillows, curtains, woven rugs, ottomans/poufs, pet beds) etc. Regrouping the items per room addresses the specific shopping patterns found in decoration when someone is looking at customization as way to easily select and create the perfect ambiance or coordinate the color schemes of a room. To learn more about this partnership, the software solution, the available on-demand products or to get a demo, please contact infos@mediaclip.ca or RichardN@Manualww.com
