The photo industry has struggled with seasonality for years. Fortunately, the growth in photo publishing has opened opportunities beyond the traditional “memories” business. The photo industry has been a profoundly fourth-quarter business, with many firms in the output category dipping in the red for three quarters while generating all profits in the fourth. With the exception of a bump during the summer vacation season, film volumes were fairly level in the pre-digital era.
Now, in the digital era, with no cost-per-click associated with snapping film exposures, consumers are capturing every day moments with abandon. Moreover, there are more options to make products than just simple prints and enlargements.
These everyday moments are ripe for being turned into everyday items, like mugs, coasters and plates, as well as gifts like canvas prints and photo books. There’s no limit to the items that can imprinted with photos, images or text. For example, Scotties tissues now lets consumers print their own photo sleeves for tissue boxes. Now a simple household item can be a personalized piece of home decor. Scotties are promoting the product by printing the personalization website address on the regular tissue boxes throughout out the year. The beauty of this promotion is the Scotties logo is always displayed and the sleeve is design to fit only the Scotties boxes.
The key to getting these images printed is to get them integrated into a website or app natural workflow. Once images are first seen on screen, that is the time of maximum excitement and interest. This is the best time to engage users to make photo products. Mediaclip can be integrated into your existing website or app to make this happen.
Another way to generate revenue during the year is to offer selected business products like visit cards, flyers, letterheads, posters that can be used by self-employed and small entrepreneurs. Mediaclip developed a selection of such products and you can see them at http://demo.mediaclip.ca/Demo/Page/BusinessProducts