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Countries Who Shop Online the Most. a Bird’s-Eye View

Posted on by Michel Lacaille

What We’re Showing

This graphic ranks countries by the share of consumer goods purchased online in 2024, illustrating how e-commerce adoption varies globally. The data, sourced from Datareportal, shows the percentage of total consumer purchases made through online platforms in each country.

Why is Matters for Online Retailers and Personalisation

With U.S. consumers making over one-third of their purchases online (33.7%) and the global average exceeding 17%, the digital retail marketplace is more competitive than ever. In this environment, product differentiation is critical. 

Personalized products provide online retailers with a compelling way to stand out, enhance customer engagement, and justify premium pricing. In a setting where shoppers can’t physically touch or examine items before purchase, offering customization and personalized options help build emotional connections and trust, bridging the digital gap. 

Moreover, the growth of online shopping gives retailers access to rich customer data and behavioral insights. This data can fuel highly targeted personalization strategies, particularly in printed and customizable products, turning digital-only interactions into opportunities for stronger customer relationships. 

Key Data Takeaways

  • The United States (33.7%) and China (31.2%) lead globally in the share of consumer purchases. made online, both significantly exceeding the global average of 17.3%. Canada ranks 6th at 17.9%.
  • The UK (23.2%), South Korea (22.0%), and Netherlands (20.9%) complete the top five, reflecting strong adoption of digital retail habits.
  • At the lower end of the rankings, countries such as Chile (11.0%), Switzerland (11.3%), and Thailand (11.4%) show lower levels of online shopping, pointing to more traditional retail behaviors.

Introducing Mediaclip’s Innovative QR Code Photo Uploader 

Posted on by Laurence Trudeau

We’re excited to announce the launch of Mediaclip’s newest feature: our QR Code Photo Uploader. This game-changing addition transforms how your customers upload photos from a mobile device within your projects, making the process faster, simpler, and more intuitive than ever before.

What Makes It Special?

Our QR Code Photo Uploader eliminates the friction traditionally associated with photo uploading. No complex downloads, no complicated steps – just point at the QR code, scan, and upload. 

Your customers can now contribute photos to their projects using any digital device’s web browser, making participation effortless and inclusive.

This feature is especially useful when images aren’t stored in Google Photos or Facebook. It ensures quick access to original, high-quality photos right from mobile phones or tablets.

How It Works:

  1. Display the QR code in your Mediaclip Designer menu
  2. Customers scan the code with their mobile phone camera
  3. Photos upload directly from their device’s photo library
  4. Selected images appear in the selected project immediately

This seamless integration means uploaded photos are instantly available in the workflow, maintaining the same quality and accessibility as standard uploads while dramatically improving the user experience.

The QR Code Photo Uploader is available now and represents our continued commitment to making professional media management accessible to everyone, regardless of technical expertise.

For Mediaclip Retailers and Clients:

To activate this new feature for your customers, you will have to enable the QR code functionality (checkbox option). It is already available for Shopify, Magento and WooCommerce extensions. To enable de QR code functionality, you can refer to the documentation here.

For more information, contact our team to learn how this feature can streamline your next project.

The Booming Personalized Printing & Merchandise Market: What the Numbers Tell Us

Posted on by Michel Lacaille

The personalized printing and merchandise gifting industry is experiencing remarkable growth, fueled by consumers’ increasing desire for unique and meaningful products. Find out below what the latest market data reveals.

Market Size & Growth Projections

Global Personalized Printing & Merchandise Market

The overall market is on a significant upward trajectory:

  • Current Value (2023): USD 27.75 billion
  • Projected Value (2032): USD 53.2 billion
  • Growth Rate: 7.5% CAGR (2025-2032)

This nearly twofold increase over the next decade underscores the sector’s robust growth potential.

Photo Printing & Merchandise Segment Breakdown

The photo printing and merchandise subcategory also shows steady expansion, though projections vary based on the product scope used by different research firms. 

Near-term Growth:

  • 2024: USD 21.54 billion
  • 2025: USD 22.81 billion (5.9% CAGR)

Long-term Projections:

  • By 2029: USD 28.41 billion (5.6% CAGR)
  • By 2032: USD 28.2 billion (3.2% CAGR, based on alternative estimate)

Note: Market size discrepancies are due to variations in which peripheral product categories are included or excluded in the analysis.

Key Market Drivers

Digital Commerce Revolution

Online shopping platforms are the primary catalyst for growth in photo printing and personalized merchandise, making customized products more accessible than ever before. In addition, advancements in equipment, material, and production technologies are enabling new types of merchandise to enter the personalization space. 

Geographic Leadership

North America remains the leading market for personalized gifts, setting trends that influence global adoption and consumer expectations.

Product Preferences

The prints segment is poised to capture the largest share of the market. This is driven  by the continued popularity of traditional printed products as sentimental gifts, along with rising demand for personalized photo prints in home décor and wall art.

Let’s look at the full landscape, by product category.

The Complete Picture: Understanding the Personalized Printing & Merchandise Market 

The market, as defined by many research firms, includes any consumer products that can be altered or customized to carry unique, individual details—such as names, photos, messages, or designs—making the item special for the recipient.

The market is divided into two primary categories, excluding greeting cards.

Market Segmentation: What’s Included & What’s Not

Photo Personalized Gifts

Products where photographs are the main element or personalization:

  • Photobooks & Albums — USD 3.59B in 2024 → USD 5.27B by 2031 (4.59% CAGR)
  • Photo Prints — Standard sizes from (3.5×5 to 8×10 ); part of the USD 26.25B photo printing market
  • Wall Décor — Canvas, framed, metal, and acrylic prints
  • Photo Calendars — Projected to reach USD 228.6M by 2028 (3.4% CAGR)
  • Photo Drinkware — Mugs, bottles, tumblers
  • Photo Accessories — Keychains, phone cases, puzzles, blankets, ornaments

Non-Photo Personalized Gifts

Products customized through engraving, embroidery, text printing, or embossing:

  • Apparel — T-shirts, hoodies, caps, robes — USD 54.9B in 2025 → USD 100.8B by 2033, 7.8% (CAGR)
  • Accessories — Jewelry, bags, wallets, keychains
  • Home Décor — Custom cushions, cutting boards, signs — USD 165.4B in 2024 → USD 330.6B by 2034 (7.2% CAGR)
  • Stationery — Notebooks, planners, desk accessories
  • Edibles — Custom chocolates, cakes, beverages
  • Specialty Items — Toys, storybooks, Christmas ornaments — USD 30B by 2032 (4.01% CAGR)

Key Market Segments by Numbers

Photo Printing Market

  • Current Value: USD 26.25 billion (2025)
  • Projected Value: USD 46.17 billion (2032)
  • Growth Rate: 8.4% CAGR
  • Opportunity: Over 1.6 trillion images captured annually, with trillions more stored digitally

Major Product Categories Performance

  • Custom Apparel: USD 100.8B by 2033 (7.8% CAGR)
  • Personalized Home Décor: USD 330.6B by 2034 (7.2% CAGR)
  • Global Drinkware: USD 47.78B by 2033 (4.29% CAGR)
  • Christmas Ornaments: USD 30B by 2032 (4.01% CAGR)

Market Drivers & Trends

  • Digital Revolution: Smartphone photography continues to drive demand for physical prints, while digital platforms make customization easier and more accessible.
  • Nostalgia Factor: Despite the dominance of digital sharing, strong consumer desire for tangible keepsakes sustains demand across categories.
  • Technology Advancement: Innovation in digital printing, AI-assisted design tools, and augmented reality are improving product quality while simplifying personalizaztion.
  • E-commerce Growth: Online platforms with seamless design tools and wide product selections are significantly expanding market reach.
  • Social Media Influence: Influencers and user-generated content fuel demand for shareable, personalized products.
  • Gifting Culture: Personalized itemsd are increasingly appreciated for their thoughtfulness and ability to express meaningful connections.

Market Realities & Challenges

Opportunities:

  • The personal use segment accounts for 38.6% of the photo printing market
  • 95% of households still use printed calendars, despite digital alternatives
  • Over 25% of personalized home décor purchases are made online

Challenges:

  • Ongoing competition from digital media continues to impact print volumes
  • Price sensitivity intensifies competition, especially in standard print segments
  • Low-margin business models demand high efficiency and large-scale operations

Strategic Implications

The data highlights a market primed for businesses that offer comprehensive personalization platforms. Key success factors include:

Scale Efficiency — Balancing low-margin products with high-growth, premium segments

Platform Versatility — The ability to support both photo and non-photo personalization

Technology Integration — Leveraging AI, AR, and digital printing innovations

E-commerce Focus — A robust online presence with intuitive design tools

Category Breadth — Serving multiple high-growth categories, from apparel to home décor

The personalized printing and merchandise market represents a USD 53+ billion opportunity by 2032, driven by consumers’ increasing desire for individuality, meaningful connections, and tangible keepsakes in a digital-first world.

What This Means for Businesses

The data points to a compelling opportunity in the personalized printing and merchandise space. With steady growth across diverse product segments and strong consumer interest in customized goods, companies that invest in digital platforms, high-quality printing, and seamless customer experiences are well-positioned to lead and success in this expanding market.

Market data has been compiled from multiple industry research reports. Source citations will be included in the final article of this series, scheduled for release next month. Growth projections are estimates based on current trends and available market conditions.

How Product Personalization Printing Drives Brand Loyalty in Online Retail

Posted on by Michel Lacaille

In today’s competitive e-commerce landscape, personalization has shifted from a luxury to a business imperative. It is crucial, however, to distinguish between two key approaches: data-driven personalization, which tailors the shopping experience based on consumer behavior and preferences, and product personalization, which allows consumers to create unique items through direct creative input.

While data-driven personalization leverages customer data and analytics to curate shopping experiences, product personalization platforms like Mediaclip offer a more interactive experience. It empowers customers to design and print physical products using their own photos, text, and creative elements. This active involvement not only increases engagement but also fosters deeper emotional connections and a higher perceived value for the product.

The Business Case for Personalization

The data clearly shows how product personalization influences consumer behavior:

  • 77% of consumers actively choose, recommend, or are willing to pay a premium for brands that offer personalized experiences.
  • 80% are more likely to purchase from brands that provide strong customization options, such as apparel printing, personalized labels, and more.
  • 70% of consumers say they’re willing to pay more for personalized products and services.
  • Retaining existing customers is 5 to 20 times more cost-effective than acquiring new ones.
  • The likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for new prospects.

Personalization in Print and Custom Products

Product personalization platforms like Mediaclip are transforming how retailers engage with customers in the print customization space. By enabling users to personalize photobooks, canvas prints, calendars, cards, apparel, and a variety of other items with their own photos, text, and graphics, retailers can foster emotional connections that standard, off-the-shelf products simply cannot match.

Business Benefits of Print Personalization

This customization capacity supports several key business objectives: 

  • Enhanced Customer Experience: Personalized products give customers a sense of ownership and satisfaction, resulting in one-of-a-kind that reflect their individual style and memories.
  • Increased Revenue: Personalized products often carry higher margins and encourage repeat purchases through emotional attachment.
  • Stronger Brand Loyalty: When customers invest time in creating personalized products, they form deeper, more lasting connections with the brand offering the platform.

Implementation Strategies

The full potential of print personalization is unlocked when integrated with modern CRM and e-commerce systems. By aligning product personalization with customer data, retailers can maximize ROI and deepen customer relationships: 

  • Use purchase history to recommend complementary personalization options and seasonal reprints.
  • Send targeted notifications about new personalization features aligned with customer preferences.
  • Offer personalized discount based on previous buying patterns.
  • Automate follow-ups, including thank-you messages and satisfaction surveys. 
  • Collect and showcase testimonials or customer-created designs to inspire future buyers.

The Future of Retail Personalization

As digital transformation accelerates and continues to reshape retail, product personalization in printing and custom goods represents a powerful growth opportunity for retailers. The integration of advanced customization platforms with data-driven marketing strategies gives retailers a competitive edge, boosting both customer satisfaction and business performance.

For retailers in photo printing, custom apparel, and personalized gift markets, platforms like Mediaclip provide the technical foundation to meet rising consumer demand for unique, made-to-order products. These personalized experiences not only strengthen brand loyalty but also increase customer lifetime value.

Sources:

  • https://www.statista.com/study/176243/consumer-trends-2025
  • https://www.investopedia.com/retail-s-next-frontier-is-tech-for-shoppers-who-are-really-into-themselves-8776090
  • https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing

Activate In-Line Text Editing for a Better User Experience

Posted on by Laurence Trudeau

The in-line text editing feature allows users to edit text directly within the collage—no need to user the separate toolbox text area. This makes the design process faster and more intuitive across a wide range of products. It also comes with the text cut-off warning system. If text extends beyond the work area, the warning icon is now clearly visible, even on smaller surfaces—ensuring better visibility and fewer design issues.

To activate this feature:

Enable it in your designer configuration using the inlineTextEditing feature flag.

Activating this feature helps provide a smoother, more efficient experience for your users. Don’t miss out!

Still in Focus: Why Photo Personalization Is Booming in 2025

Posted on by Laurence Trudeau

According to the market research report published by SkyQuest, the global personalized gifts market—valued at USD 27.75 billion in 2023 and projected to reach USD 53.2 billion by 2032—spans a wide range of products tailored with unique recipient-specific elements. These often include names, initials, photographs, special messages, or custom designs printed directly onto items.

Why Photo Personalization Is Booming in 2025

Despite rapid technological evolution and shifting consumer preferences, the photo-based personalization segment remains especially strong—and its growth shows no signs of slowing down. Here’s why:

1. Photos are Everywhere

With over 5.3 billion photos taken daily—94% of them on smartphones—photography has become a universal habit. Thanks to major improvements in smartphone cameras and AI-powered features, capturing life’s moments, both big and small, is now easier and more seamless than ever. (Source: Photutorial, 2025)

2. Visual Is the New Language

From Instagram to Facebook to WhatsApp, visual content has become the primary way people connect and communicate. As users increasingly tell their stories through images, the demand for both digital and printed photos continue to grow—turning everyday moments into shareable, tangible keepsakes.

3. Consumers Crave Connection

Today’s consumers seek deeper meaning in the products they buy. Personalized photo books, gifts, apparel, and home décor offer more than just aesthetics—they create emotional value by transforming everyday images into lasting, meaningful keepsakes.

4. The Return of Print

In a world dominated by fleeting digital content, printed photos offer something rare: permanence. From canvas wall art to desk calendars, physical photo products provide a meaningful, tangible way to reconnect with memories—and bring them into everyday life.

5. Tech-Driven Ecosystems

From AI-powered image enhancement and auto-layout tools to print-on-demand services and seamless eCommerce integration, today’s photo personalization platforms make it easier than ever for consumers and retailers to create, customize, and sell with minimal effort—and yes, that includes Mediaclip 😊.

6. Global Reach, Local Connection

With digital access and mobile-first experiences, photo products can now reach customers across the globe. From North America to emerging markets, the appetite for personalized creations is growing—driven by convenience, connectivity, and the universal desire for meaningful expression.

Bottom line: The photo personalization market is constantly evolving, but its emotional impact, visual power, and commercial potential have never been greater.

Source: https://photutorial.com/photos-statistics/#per-year

The Future of Personalization: 2025 Trends Driving Growth in Retail and Print

Posted on by Michel Lacaille

As we advance through 2025, product personalization has evolved from a competitive advantage to a fundamental business necessity. The convergence of new printing equipment, advanced productions technology and processes, consumers expectations, and the stream of new market opportunities is creating unprecedented growth for retailers and commercial print houses.

2025 Trends Driving Growth in Retail and Print

The Economic Imperative: Personalization Drives Growth

The financial impact of personalization is no longer theoretical—it’s measurable and substantial. According to a McKinsey report: Unlocking the Next Frontier of Personalized Marketing (2025), 76% of consumers are more likely to purchase from brands offering personalized experiences, and 82% are willing to share data for customized shopping. Similarly, research from Salsify.com shows that 37% of shoppers make additional purchases due to personalized product recommendations—a figure that jumps to 53% among Gen Z. Finaly, According to Attentive’s 2025 report (Attentive.com), a staggering 96% of consumers say they’re more likely to buy when brands personalize messaging and product suggestions.

Whether it’s a monogrammed phone case, a custom mug, or a one-of-a-kind wedding album, personalization infuses emotional value into products—and emotionally resonant items consistently drive consumer spending.

Demand for personalized customizable products has exploded in most product segments with fresh opportunities for print houses to move beyond traditional photo mainly services.

Five Key Trends Shaping your Product Personalization Environment in 2025

Trend #1: The Shift to Experience-First Personalization

Brands today are focusing less on complex technology and more on creating great customer experiences. Instead of relying only on algorithms, they’re building emotional connections and smoother user journeys. For Mediaclip, this means making personalization feel natural and helpful—not overwhelming or intrusive like some AI tools can be. Features like sharing options and QR code links help build that emotional connection.

Retail Growth Strategy

Use customer profile segmentation to give each type of user the best experience. For example:

  • Offer guided tours for first-time users.
  • Provide advanced tools for creative, experienced users.
  • Use segmented templates for special events (like birthdays, weddings, graduations), seasonal campaigns (like Black Friday or Christmas), and themed occasions (like golf tournaments).

Also, make the design and customization process as easy and smooth as possible. Mediaclip offers a large library of ready-made templates—reach out to your account manager for support. 

B2B Print House Growth Strategy

Promote your technology upgrades and production capabilities regularly.

Set up your website to support easy personalization with Mediaclip’s smart templates and simple design flows, so even casual users can get started quickly. Keep more advanced tools available for professional clients.

Highlight features like dynamic product previews and real-time visualization—even within your professional B2B portal. B2B clients need to see your tools in action, so a working demo site is your best marketing asset.

Trend #2: Data-Driven Customer Understanding

In 2025, the most effective personalization isn’t driven by complicated tech—it’s powered by deep, actionable customer insights. Brands that succeed are the ones that collect and use their own meaningful data, like user behavior, design activity, purchase history, and engagement trends, to create experiences that feel truly relevant.

Retail Growth Strategy

Build rich customer profiles by tracking key behaviors such as design interactions, cart abandonment, and personalization preferences. Use this data to deliver smarter product recommendations and more tailored user experiences that increase conversion and loyalty.

B2B Print House Growth Strategy

Support your retail clients by offering insights into customer personalization trends. Provide tools and analytics that help them understand usage patterns and optimize their product offerings accordingly. Your expertise can help them personalize more effectively—and grow their business.

Trend #3: Sustainability-Driven Personalization

Sustainability is no longer a nice-to-have—it’s a core expectation. Today’s consumers want personalized products that also reflect their values around environmental responsibility. Personalization must now align with sustainable practices, from production to packaging.

Retail & B2B Print House Growth Strategy

Showcase your commitment to sustainability across all aspects of your operations—materials, packaging, energy use, and production processes. This builds brand trust and loyalty, especially with eco-conscious customers.

  • Highlight your sustainable practices clearly and consistently in your marketing—both to retailers and end users.
  • Personalize communication by aligning your environmental messaging with customer segments who prioritize sustainability.
  • Create programs that let clients promote your eco-friendly features as part of their own brand story.

Being transparent and proactive about sustainability not only supports the planet—it’s also a powerful competitive edge.

Trend #4: Strategic Personalization Implementation

The best personalization strategies still follow the “start small, test, and scale” approach. With new products available for personalization every year, it’s easy to get overwhelmed. Instead, focus on your clients’ and customers’ immediate needs. Prioritize strategic, phased rollouts—partner closely, measure results carefully, and expand only when you see real impact.

Retail Growth Strategy

Begin with one customizable product or a limited product category. Use this as a test to understand customer reactions and optimize the experience. Expand personalization gradually based on clear performance metrics. Focus on meaningful KPIs—like boosting sales of a specific product by 15%—rather than vague goals that don’t tie to ROI.

Print House Growth Strategy

Guide your clients through phased personalization rollouts. Offer expert consulting to help them select the right products to start with and develop a thoughtful expansion plan. Regularly review progress and adjust strategies to maximize results.

Trend #5: Community-Driven Personalization

Personalization is no longer just about the individual—it’s about belonging. Customers increasingly seek products that reflect the values, interests, and identities of the communities they’re part of. From fan groups and sports teams to artistic movements and lifestyle tribes, mass-personalization at the community level is becoming a powerful driver of engagement. Brands like Adidas and Coke are already doing this at scale.

Retail Growth Strategy

Create personalized experiences that foster a sense of community. Let customers express their affiliation with teams, associations, clubs, or events through customized products that act as badges of identity.

Sporting and artistic events are now integrating personalization using Variable Data Printing (VDP)—allowing names, numbers, and other personal elements to be seamlessly included in mass runs. Did you know that Mediaclip supports VDP? Contact your account representative to learn how to implement the feature effectively.

Print House Growth Strategy

Develop targeted personalization programs for specific communities—sports clubs, local associations, businesses, and interest groups. By offering scalable and tailored solutions, you can become the preferred print partner not just for retailers, but for a wide range of B2B clients looking to serve their unique audiences.

The Future of Retail and Print Lies in Strategic Personalization

Personalization is no longer optional—it’s a proven growth driver. As consumer expectations evolve, the most successful businesses are shifting to experience-first personalization, where technology, sustainability, and community connection work together to create lasting value.

Mediaclip’s white-label platform empowers partners to deliver personalized experiences at scale—from smart templates to Variable Data Printing (VDP)—turning personalization from a cost center into a profitable, growth-focused strategy. With a phased, measurable approach, our tools help you grow smarter, not just faster.

“Companies that get personalization right don’t just grow—they build lasting customer relationships that drive loyalty, command premium pricing, and create sustainable competitive advantages,” says Marie-Eve Lemieux, Chief Growth Officer at Mediaclip.

Success in 2025 and beyond requires more than just technology. It demands a strategic commitment to data-driven, customer-centric personalization. Backed by 18 years of innovation and proven ROI, Mediaclip is your trusted partner to help you elevate every customer interaction—today and into the future.

Mediaclip Teams Up with Digital On Demand to Deliver Expanded Product Range, Featuring Color Laser Engraving

Posted on by Laurence Trudeau

Montreal, QC – July 23, 2025 — Mediaclip, the leading provider of white-label software solutions for personalized products, and Digital On Demand, a premier provider of customizable print-on-demand merchandise, are proud to announce a new partnership. Through this integration, Digital On Demand’s extensive catalog of high-quality products is now accessible directly through the Mediaclip software platform—empowering retailers and print service providers with brand new product offerings.

This collaboration allows Mediaclip customers to easily offer in their product portfolio Digital On Demand’s customizable products—such as various glass and metal drinkware and tumblers, to name a few—without investing in additional infrastructure. With seamless integration, store owners can enhance customer engagement, improve conversion, and drive revenue with expanded personalization options.

“We’re thrilled to welcome Digital On Demand’s product range into the Mediaclip ecosystem,” says our Mediaclip Chief Growth Offer, Marie-Ève Lemieux. “This partnership reflects our commitment to helping our clients scale quickly and creatively with access to premium, reliable products.”

As a company rooted in innovation and precision, Digital On Demand brings an unwavering commitment to quality. All products are FDA, BPA, and California Prop 65 compliant. Each item is decorated using Helix technology or Inkcups Flatbed UV Inkjet Technology, delivering vibrant full-color prints with a high-gloss finish. All products are pre-treated to ensuring durability and premium quality. In addition, laser etching and engraving are executed with cutting-edge laser systems to deliver exceptional detail and finish.

“Our integration with Mediaclip is an exciting milestone that allows more businesses to access our top-tier product line through a powerful personalization platform,” mentions Ryan Dombal, Business Development & Partnerships Manager at Digital On Demand. “Mediaclip clients can simply choose our products and start selling right away—we handle the hard stuff: printing, packing, and shipping. We’re proud to bring not just variety, but a level of quality and compliance that customers can count on.”

The integration is available immediately for Mediaclip customers, with dedicated support and resources to ensure a smooth onboarding experience.

For more information about the partnership or to request a demo, please visit mediaclip.ca or contact your dedicated Mediaclip representative. 

About Digital On Demand

Digital on Demand is the most technically advanced print-on-demand partner in the market. We specialize in complex, custom products that most printers can’t touch—and we make the process feel simple. From high-quality drinkware to flat goods, our cutting-edge Helix® digital inkjet technology delivers exceptional, Pantone-matched prints with no minimums and 3-day turnaround or less. With fulfillment centers in both the US and Europe, we offer fast, scalable production and drop shipping to customers worldwide. Through seamless API integration with major eCommerce platforms, artist-curated collections, and sustainable, FDA- and BPA-compliant materials, we deliver unmatched flexibility, quality, and speed. To learn more, visit digitalondemand.com.

About Mediaclip

Mediaclip is the global leader in product personalization and customization software, proudly headquartered in Canada. Our innovative white-label solutions, including Mediaclip Designer and Mediaclip Hub, enable businesses around the world to offer personalized products—ranging from printed merchandise and textiles to a wide variety of consumer goods. By combining cutting-edge technology with seamless user experiences, Mediaclip empowers retailers to thrive in the fast-growing eCommerce and print-on-demand markets. With one of the industry’s most extensive fulfiller networks, we offer a complete, scalable solution that supports everything from product design to drop shipping. To learn more, visit mediaclip.ca.

Media Contact Digital On Demand
Ryan Dombal
Business Development & Partnerships Manager
ryand@digitalondemand.com

Media Contact Mediaclip
Laurence Trudeau
Marketing Director
laurence.trudeau@mediaclip.ca

18 Years and Still Going Strong: Mediaclip’s Secret to Longevity in Web-to-Print

Posted on by Michel Lacaille

In an industry where technological obsolescence is often the norm, some claim that web-to-print platforms invested in just five years ago are no longer fit for purpose. However, Mediaclip stands as a stark exception to this rule, having maintained its relevance and effectiveness for an impressive 18 years. 

What’s the secret behind this longevity? Let’s delve into why Mediaclip continues to be the go-to solution for businesses seeking a reliable, adaptable, and future-proof web-to-print platform.

18 + years of relevance

Unlike companies that dabble in various aspects of the print industry, Mediaclip has maintained a laser focus on Web2Print and Print-On-Demand platforms since 2007. We don’t print, we don’t do merchandising – we specialize in creating and maintaining top-tier web-to-print platforms. This singular focus has allowed us to pour all our resources and expertise into continually refining and advancing our solutions, ensuring they remain at the cutting edge of the industry.

Keeping up to date in a fast-changing industry

One of the primary concerns with web-to-print platforms is their ability to integrate with the latest software and hardware. At Mediaclip, we’ve made it our mission to stay ahead of the curve. Our development team is constantly working to ensure compatibility with emerging technologies, allowing our clients to leverage new opportunities as soon as they arise. This proactive approach means that a Mediaclip platform invested in years ago isn’t just still relevant, it’s continually evolving.

Customer-centric approach: Our key to longevity

Our team understands that our success is intrinsically linked to our clients’ success. Your needs, your functionality requirements, and your compatibility issues are our lifeline. We don’t just create a platform and leave you to figure it out. We work closely with each client to ensure our solution meets their specific needs and continues to do so as their business evolves.

Comprehensive support: more than just a software

One common pitfall in web-to-print implementation is inadequate training and support. Our team believe that our responsibility extends far beyond providing software. We offer comprehensive training and ongoing support to ensure that your team can fully leverage the power of our platform. This approach ensures high engagement from both staff and clients, maximizing the return on your investment.

Adapting to the new generation of print workers and buyers

Today’s print workers and buyers have definitely grown up with the internet. They expect seamless, intuitive digital experiences. Mediaclip’s solutions are designed with this in mind, offering user-friendly interfaces and powerful automation capabilities. We’re not just keeping up with the expectations of the new generation, we’re exceeding them.

A partnership with Mediaclip for future success

For 18 years, Mediaclip has remained at the forefront of the web-to-print industry by focusing on what matters most: providing adaptable, powerful solutions backed by unparalleled expertise and support. We don’t just sell web-to-print software, we partner with our clients for long-term success.

If you’re looking for a web-to-print solution that will stand the test of time, it’s time to talk to our team. We offer the functionality, compatibility, and constant ongoing support you need to thrive in the ever-evolving world of print. 

Our solution is designed to grow with you, eliminating the need for frequent, costly replacements.

———————————————————————————————————-

Contact our team today and discover how our 17 years of expertise can drive your business into the future. Schedule a demo with us at Marketing@medicalip.ca

Or André Loiselle our VP Sales  andre.loiselle@mediaclip.ca 

Or Partnership Marie-Ève Lemieux, Chief Solutions Officer at Mediaclip. Marie-Eve.Lemieux@mediaclip.ca 

5 Email Marketing Best Practices

Posted on by Michel Lacaille

Research confirms email marketing outperforms SEO and advertising for customer engagement and conversion. 

email marketing best practices

Information graph from Neil Patel, NP Digital, April 2025

To maximize your email effectiveness we propose:

1. Maintain your data quality

  • Regularly remove bounced emails and update contact information
  • Enrich profiles with names, birthdays, and purchase history
  • Schedule quarterly list cleanups to improve deliverability

2. Understand and master your client purchases and segment

  • Group subscribers by behavior patterns and demographics
  • Create dedicated campaigns for different customer types (travelers, families, hobbyists)
  • Personalize content based on previous interactions with your business

3. Optimize and learn from your content publication strategy

  • Position high-value content at the top of your emails
  • Use engaging preview text to boost open rates
  • Implement a consistent testing program for subject lines and send times

4. Develop your own customer purchase journeys profiling

  • Create automated sequences that nurture relationships over time
  • Design specific re-engagement campaigns for inactive subscribers
  • Use purchase history to recommend relevant products (calendars, prints, photo books)

5. Connect your e-mail learnings to your other communication channels

  • Integrate email insights with your website and social media strategy
  • Follow up on email engagement with targeted touchpoints on other platforms
  • Track cross-channel performance to understand the complete customer journey

I hope these strategies will help you leverage email’s proven effectiveness to build stronger customer relationships and drive business growth!

Learn more on 40 Content Marketing Statistics Every Marketer Needs to Know by Neil Patel.

Product Personalization Market Size: Industry Data & Research Analysis – June 2025

Posted on by Michel Lacaille

At Mediaclip, we consistently encounter inquiries regarding the scale and dynamics of the personalized products marketplace.

 It is clear that the Product Personalization and Customization for Printing is experiencing robust and sustained growth, fueled by an insatiable consumer appetite for unique, individualized items. 

While a wealth of reported market insights exists, much of this information remains fragmented across various sources, often selectively sponsored and reported by research firms or private entities.  This current landscape presents a significant challenge in constructing a comprehensive and cohesive understanding of this rapidly evolving market.

In the next few issues, we will attempt to show data gathered, and the sources used when possible. When you disagree, about your conclusion, please share your point of view and data with us. You can contact me at michel.lacaille@mediaclip.ca.

a group of people with personalized products

Overall Personalized Gifts & Photo Products Market:

  • Global Personalized Gifts Market:
    • Valued at USD 27.75 billion in 2023, it’s projected to grow to USD 53.2 billion by 2032, with a CAGR of 7.5% during the forecast period (2025-2032).
  • Global Photo Printing and Merchandise Market:
    • Expected to grow from USD 21.54 billion in 2024 to USD 22.81 billion in 2025 at a CAGR of 5.9%. Another source project the market to reach USD 28.41 billion by 2029 at a CAGR of 5.6%. while another report estimates, segment reaching USD 28.2 billion by 2032 with a CAGR of 3.2%. 
  • Online shopping platforms are the major driver for the photo printing and merchandise market 
  • North America is still the significant market for printing and personalized gifts
  • Europe is making significant market effort focused on textile merchandise growth.
  • The photo prints segment is still expected to hold the largest share of the global market amplified by the popularity of photo printed products as gifts, the use of photo printing for wall art and the continued and vibrant interest in photo prints for albums and memories archival

Key Takeaways from Data:

  • Digital Printing is a Major Driver: Across all categories, advancements in digital printing technology are crucial for enabling personalization and customization at scale.
  • Consumer Demand for Uniqueness: The desire for unique, personalized items, self-expression, and meaningful gifts is consistently cited as a primary growth driver.
  • E-commerce Expansion: Online platforms and e-commerce are pivotal in making personalized products accessible to a wider audience and driving market growth.
  • It’s a Seasonal and Event-Based Gifting Environment: Key holidays and life events significantly boost or drive sales in many personalized product categories.
  • Millennials and Gen Z: These demographics are strong drivers of demand for personalized and digital gifting.

Here are some firms and type of reports, we found and used in the past and trust their insight, sources and findings:

Photo Printing Research:

Rise above Research focus on America, they over 20 years of research experience within the photo merchandise, photo printing and digital photography markets. We found them good partners and they provide unbiased market sizing and forecasts, reporting on market trends, competitive and event analysis, SWOT analysis, and voice-of-the-customer feedback leveraging from the Photographic marketplace

Technavio is another research firm with expertise generated from their interest previously in the photographic arena and beyond. Today Technavio covers an unparalleled range of industries, and offers in-depth assessments niche segments around the world. They report on the latest innovations and trends in all the industries we cover. We also create value for our clients by offering a blend of off-the-shelf research reports and customized research, allowing you to get the information you need, when you need it.

Custom Printing Market Reports: These reports often cover a broad range of personalized printed products, including apparel, marketing materials, and some gifting items. They frequently show the total marketplace size (Personalization and digital printing is key for some research but in some cases, the market reported includes much more. In others, like printing, some report do not distinguish between personal (home printing) vs. commercial use.

  • Grand View Research’s : Custom Printing Market Size, Share And Trends Report, 2030 (from November 2024) states the global custom printing market was valued at USD 38.10 billion in 2024 and is projected to grow at a CAGR of 10.3% from 2025 to 2030, driven by increasing demand for personalized products. It specifically mentions custom invitations, banners, photo books, and party favors. It also notes the “artwork” segment (relevant for home decor and wall art) is expected to grow significantly.
  • Custom Market Insights : Global Photo Printing And Merchandise Market Share 2032 (from November 2024) projects the market to reach USD 28.2 Billion by 2032, with a CAGR of approximately 3.2% from 2023. It highlights the increasing demand for personalized photo products and merchandise for both individual and commercial sectors and mentions photo-printed greeting cards gaining popularity, they also have a forecast for global personalized gifts market size.

Personalized Gifts Market Reports: These reports often include many of the items we focus on or listed in our initial description listed, like mugs, drinkware, and other personalized objects, with cross over to photo products and textiles.

  • Technavio’s report (January 2025) estimates the Europe personalized gifts market size to grow by USD 10.76 billion from 2025-2029, at a CAGR of 6.7%. It notes the rising popularity of eco-friendly personalized gifts and highlights personalized clothing, accessories, and diaries.
  • ResearchAndMarkets.com’s U.S. Personalized Gifting Market – Industry Outlook & Forecast 2025-2030 (May 2025) values the U.S. market at USD 9.69 Billion in 2024, projected to reach USD 14.56 Billion by 2030, with a CAGR of 7.02%. It specifically mentions popular personalized items including greeting cards, jewelry, clothing, and artwork, and highlights “Custom Home Decor and Wall Art” as a market opportunity.

And many other sources like 

  • Like Trend Hunter offering a large and unique variety of subjects, including ideas about children photobooks, simplified photo edition and many other trends. Trend Hunter are hunting trends with insights of a global network of 393,112 Hunters, billions of views, AI integration and inspiring teams of researchers and futurists

Merchandise Market Reports: These reports are directly relevant to photobooks, photo printing, and often include photo-based home decor and gifting.

  • GlobeNewswire (November 2024) reported that the global photo printing & merchandise market is projected to reach USD 38.68 million by 2034, reflecting a CAGR of 5.1% during the forecast period. It emphasizes the desire to preserve memories and the increasing popularity of personalized products.

Personalized Home Decor and Wall Art Market Reports: These will provide specific data on that segment.

  • Future Market Insights (January 2025) indicates the sales of the global personalized home decor industry are expected to reach USD 330.6 billion by 2034, with a robust CAGR of 7.2% between 2024 and 2034. It highlights the rising need for modular, multi-functional, and green designs, and the strong demand for creating personal space.
  • Data Insights Market (June 2025) estimates the wall art market at $5 billion in 2025, projected to exhibit a CAGR of 6% from 2025 to 2033, reaching approximately $8 billion by 2033. It cites increasing preference for home décor personalization and growing demand for sustainable and ethically sourced artwork.

Custom Apparel/Textiles Market Reports: These will focus on clothing, blankets, towels, etc.

  • Credence Research’s Custom Apparel Market Size, Growth and Forecast 2032 (January 2025) projects the Canadian market to grow from USD 70.25 million in 2024 to USD 122.16 million by 2032, with a CAGR of 7.16%. It highlights the rising demand for personalization and individuality.

Verified Market Research’s : Custom Made Clothes Market Size And Forecast (January 2025) projects the market to reach USD 131.6 Billion by 2031, growing at a CAGR of 10.9% during the forecast period 2024-2031, driven by individuality and personalization, technological developments, and growing disposable income.

Add Videos to Your Photobook with QR Codes

Posted on by Michel Lacaille
A card with a family on it AI-generated content may be incorrect.

QR codes make it easy to bring your printed memories to life. Transform static photobooks into interactive experiences by linking a printed page with their matching videos. As a photobook creator, you can easily add videos to your printed pages:

  • Create a QR code that links to your video content
  • Insert the QR code onto any photobook page during design
  • Order, Print and Share your product
  • Recipients can scan the code to instantly watch videos on their phone or TV

It’s that simple, your photos and videos together in one memorable keepsake. This process works on photobooks, cards, calendars, and any other printed item from Mediaclip.

How to guide to setting up QR codes for videos in photobooks

  • To include videos in a photobook using QR codes, you need an uploaded video to a cloud storage service like YouTube, Dropbox, Amazon Photo or Google Photo, Apple Icloud and many more 
  • Generate a QR code linking to the video URL, 
  • Insert that QR code as an image within your photobook design or product. 
  • When scanned with a smartphone, the printed QR code will open the video for viewing on the user’s device. 

Watch how-to video guide

Key points about setting up QR codes for videos in photobooks

  • Upload video to a platform: First, upload your video to a platform where it can be accessed via a link, such as YouTube (can be set to unlisted), Google Drive, or a similar service. 
  • Generate QR code: Use a QR code generator online, like Mediaclip QR code optional to create a QR code linked to the video URL you obtained from the hosting platform. 
  • Add QR to Photobook:Import the generated QR code image into your photobook design software and place it on the page where you want the video to be accessible. 
  • Scan to watch: When someone scans the QR code with their phone, it will automatically open the video on their device, allowing them to watch the associated clip. 

Benefits of using QR codes for videos in photobooks:

  • Interactive element: Adds an interactive element to your photobook, allowing viewers to experience more than just static images. 
  • Space-saving: Since QR code are small, they takes up minimal space on the photobook page 
  • Accessibility: Most smartphones have built-in QR scanners, making it easy to access the videos. 

Things to consider:

  • Video hosting platform limitations: Check if your chosen video hosting platform has any restrictions on embedding videos with QR codes. 
  • QR code design: Ensure the QR code is large enough and visually clear to be scanned easily. 
  • Photobook software compatibility: Verify that your photobook design software allows you to add custom QR codes.

Mediaclip Receives 2025 Great Place To Work Certification™ Award!

Posted on by Michel Lacaille

Mediaclip is proud to announce that we have once again been recognized with the prestigious Certified™ by Great Place To Work®. 

Building on our continued success since first being certified as a Great Place To Work® in 2022, Mediaclip has now been ranked for the fourth consecutive year in the category of 50 employees or fewer.

“Being recognized among the best Great Place to Work™ workplaces in Canada for four years running demonstrates our unwavering commitment to fostering a positive, inclusive work culture,” said Marion Duchesne, CEO. “This award Certification reflects the dedication of our entire team and our ongoing efforts to create an environment where every employee feels valued and empowered to do their best work.“

The Great Place to Work Certification Award™ is based on employee feedback and evaluates companies on factors including trust, respect, fairness, pride, and camaraderie in the workplace. Mediaclip’s consistent recognition in this program underscores our dedication to maintaining exceptional workplace standards as we continue to grow.

“It’s a tremendous honor to be recognized and to stand among the best of the best in Canadian workplaces. We look forward to continuing to build on this foundation of excellence in the years ahead.”

WE’RE HIRING!

Looking to grow your career at a company that puts its people first? Visit our careers page at Visit our careers page at https://careers.smartrecruiters.com/Mediaclip 

Mediaclip Achieves 2025 Great Place to Work – Certification

Posted on by Michel Lacaille

It’s Official, Mediaclip is a Great Place to Work® 2025

Mediaclip is proud to announce that we maintained our certification as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work Institute® Canada.

This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about their workplace experience.

“Mediaclip culture is friendly and intense. The strength of the team is each individual member. Our culture reflects the way our teams have to work and the way they have to live. Great places to work companies like ours, today, needs to adjust the way we cope with and lead match up with the way we actually work and live.” say’s Marion Duchesne, CEO and Founder of Mediaclip

“A great workplace is about employee’s experience, pride in their achievement and the extent with which they enjoy their colleagues. Mediaclip flexible hybrid work settings are the foundation for our team’s innovation, agility, resilience and efficiency,” say’s Marie-Eve Lemieux, Sr VP 

About Mediaclip:

Mediaclip creates ISO 27001 level secure World-Class Software Technologies for Product Personalisation and Customization. Mediaclip is the premier developer of white-label integrated ecommerce solutions for making and printing a wide range of personalized products. We enable printers, retailers and content owners to deliver rich user experience that increases sales and customer loyalty. Our solutions are currently integrated into hundreds of websites worldwide.

About Great Place to Work®:

Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, Great Place to Work recognizes Canada’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada.

Media contacts: Michel Lacaille  michel.lacaille@mediaclip

Great Place To Work 2025

New Smart Zoom Feature & Redesigned Text Box Toolbox Icons

Posted on by Michel Lacaille

Mediaclip releases new functionalities in Mediaclip Designer adressing users requests. The “Smart Zoom” functionality and redesigned “Text Toolbox” are powerful enhancements simplifying editing process and performance .

Smart Zoom Enhancement

One of the most requested improvements addresses a common user request with element editing, an intelligent smart zoom enhancement feature. Previously, when users clicked to edit small objects like clipart or intricate design elements, the designer would zoom to the center of the page, forcing users to hunt for their selected element

What’s New: The enhanced zoom functionality now intelligently focuses directly on the selected element, whether it’s text, clipart, or any other design component. This contextual zooming creates a more intuitive editing experience where users can immediately see and adjust the element they’re working with.

Why It Matters: This change delivers significant impact on user workflow efficiency. Designers no longer lose their place or waste time searching for elements after selecting them.

Technical Benefit: The smart zoom works across all device types, but is particularly valuable on mobile and tablet interfaces where screen real estate is limited and precision editing is more challenging.

Redesigned Text Toolbox Icons for Clarity

Mediaclip introduces a thoughtful redesign of the text toolbox interface to eliminate user confusion and create clearer visual hierarchy.

The Problem We Solved: User testing revealed that the traditional ‘T’ icon was causing confusion between two distinct actions – inserting new text elements versus styling existing text. This ambiguity led to workflow interruptions and user frustration.

Our Solution: We’ve implemented a dual-icon system that visually distinguishes between different text functions:

  • ‘T’ Icon: Reserved exclusively for inserting new text boxes
  • ‘A’ Icon: Represents text styling and formatting options

Design Philosophy: The new ‘A’ icon better represents the concept of text styling and formatting, while the ‘T’ icon maintains its traditional association with text creation. This visual differentiation creates an more intuitive user interface that aligns with modern design software conventions.

User Impact: The icon redesign reduces the learning curve for new users while providing existing users with clearer visual cues about available actions. This improvement is particularly beneficial in mobile interfaces where icon clarity is crucial for usability.

What Does Mediaclip Inline Text Enable for End-Users & Customers

Posted on by Michel Lacaille

Mediaclip has introduced an innovative inline text feature that transforms how consumers create personalized products. This enhancement eliminates the traditional workflow of switching between design areas and separate text toolboxes, allowing users to edit text elements directly within their collages.

The feature includes intelligent zoom functionality for small text elements and an improved warning system that extends from design through checkout, preventing text cut-off issues.

This intuitive editing experience is now supported across a wide range of products.

Note: This functionality must be enabled in your account settings. For details, please refer to the Mediaclip online documentation

How does it work!

This feature improvement enables users to edit text elements directly within the collage, eliminating the need to use the separate text area in the toolbox.

When users edit small text elements or objects, the text software zooms in on that area, making it easier to read and adjust.

Potential issues and safeguards around tight inline text usage.
The text cut-off warning system has been improved. For example, if text extends beyond the product work area the warning icon becomes fully visible even on small surface

Also, the text cut-off warning system extends into the shopping cart modal. If there are issues within the design, users will be alerted not only during the creation process but also at checkout.

By prioritizing user experience and reducing friction in the customization process, this update positions Mediaclip’s white-label platform to deliver more intuitive personalization experiences across diverse product lines, ultimately driving higher conversion rates and customer satisfaction.

Marketing: Social Media Advertising Trends 2025

Posted on by Michel Lacaille

In today’s digital marketplace, social media isn’t just a marketing channel – it’s the driving force behind personalized product demand and the primary showcase for the personalization thrust efforts of many retailers and B2B production firms.

2025 marks a pivotal year for social media advertising trends. As the landscape of digital marketing for product personalization and your retail communication efforts continues to evolve, staying ahead of these developments is crucial for maximizing your brand’s impact. 

One of the most significant shifts we’re observing is the rise of AI-Driven Ad Creative. Innovative tools such as Meta’s Advantage+ and TikTok’s Creative Assistant are transforming how marketers create and deploy advertising content. These solutions automation creative processes and enable the delivery of highly tailored creatives to segmented audiences, boosting workflow agility and campaign effectiveness.

In addition to AI-enhanced creatives, short-form video formats are taking center stage in consumer engagement. Platforms like Instagram Reels, TikTok clips, and YouTube Shorts are outperforming traditional static ads in click-through rates, engagement, and conversions. This trend reflects consumers’ growing preference for fast, immersive storytelling—bite-sized content delivered in under 15 seconds that quickly captures attention and drives action. Achieving success in this space depends on relevance, timing, and a clear call to action, making short-form video an essential element of modern marketing strategies.

Social media advertising trends are evolving at lightning speed. In this linked article (and the accompanying infographic), Girafe Social Media break down those latest social media advertising trends shaping 2025 and beyond! Enjoy.

Mediaclip at FESPA & DSCOOP: Connecting with Industry Leaders

Posted on by Michel Lacaille

This spring, Mediaclip made a strong presence at two of the printing industry’s premier events – FESPA and DSCOOP – where we connected with print professionals, designers, and business owners from around the globe.

FESPA 2025 Highlights: The Future of Print Is Personal

FESPA 2025 reaffirmed its status as Europe’s top event for screen, digital, textile, and wide-format printing. Hundreds of exhibitors unveiled innovations across print equipment, décor, packaging, and textile applications, with a clear spotlight on personalization and customization.

Increased competition from mass retailers like Adidas and others like Coca-Cola is pushing print and retail companies to innovate with mass style product personalization. 

Personalization, once a niche, is now a mainstream expectation. Visitors explored technologies enabling short-run and individualized print products, signaling strong demand across industries.

The Fespa event highlighted that standing still is no longer an option—growth depends on embracing custom solutions. Mediaclip’s open architecture and cybersecurity focus were recognized as essential for successful, secure personalization integration across print businesses.

DSCOOP 2025: Where Personalization Meets Innovation

At DSCOOP 2025, we showed how Mediaclip’s platform works with your current print setup. Our live demos featured real-time teamwork tools and easy text editing that can cut design time by 40%.

AI was everywhere at DSCOOP sessions and exhibits.

We talked about how Mediaclip already leverages AI tools to make production faster, more secure, accurate, and higher quality and how we’re also researching ways to bring AI tools to customers while keeping everything simple, easy to use, secure, and trustworthy.

Our mission is simple: help customers create better designs while boosting your sales.

The feedback we received is already helping us plan what to build next.

We left DSCOOP excited about where the print industry is heading—especially how smart, secure personalization is changing the future of print.

Key Takeaways: Both events reinforced that the printing industry is rapidly embracing even more intimately digital personalization as a competitive differentiator. Print service providers are looking for solutions that not only streamline production but also open new revenue streams through enhanced customer engagement.

Accessing new Mediaclip’s Professional Design Assets –

Posted on by Michel Lacaille

Elevating your Personalization Efforts with Smart, Intuitive Designs

Our ongoing efforts centers on providing exciting, efficient design tools and templates that empower your businesses and customers to create exceptional personalized products with ease.

As usual, you can transform your product offerings by leveraging the Mediaclip extensive library of professional templates and graphics.

Our design team continuously creates new templates that reflect the latest aesthetic trends and seasonal demands

We’ve added new content that can be organized by categories. You can easily push them into your libraries. These designs will self-adjust to fit any product you add them to. 

Our templates are crafted to produce share-worthy results that drive social media engagement.

How to Access New Designs:

  • Automatic Updates: Our accounts subscribers receive automatic access to new template releases
  • Mediaclip Library: Browse and download templates directly through the Mediaclip platform access
  • Custom Requests: Need something specific? Our design team offers custom template creation services for unique business needs

If you need help integrating this content or creating some of your own, don’t hesitate to contact our design service team.

What Does the Variable Data Printing (VDP) Module Offer –

Posted on by Michel Lacaille

Personalized Products at Scale with VDP

Our highly anticipated Variable Data Printing (VDP) Module is designed to transform consumer and business approach to bulk customization of personalized product orders.

Variable Data Printing (VDP) is a powerful new feature that allows a single project creative to be printed multiple times, into many personalized outputs, each with personalized content such as different recipients text, labels and messages

Current Availability: The VDP Module was launched with support for envelopes and greeting cards. Strategic expansion is planned across our comprehensive gifting product catalog in upcoming releases

Single project image with different texts printed
Names & Adress printed on Cards and Envelopes

Variable Data Printing (VDP) is a powerful Mediaclip new feature that allows a single project to be printed multiple times, each with personalized content.

  • Revenue Multiplication:
    • One creative concept can be turned into many targeted, personalized outputs, ultimately expanding revenue opportunities.
    • For example, customers can create 4 mugs personalized with the same base design but different names or messages, significantly increasing average order values
  • Perfect for Events & Celebrations:
    • A prime example is letting your customers personalize names and addresses for invitations.
    • This feature increases the quantity of cards sold and fosters additional revenue through customized envelope printing – turning a single invitation design into dozens of personalized pieces.
  • Streamlined Contact Management:
    • With VDP, your clients can easily create and manage contact lists directly within the platform. They can import data using templates from CSV or Excel files or reuse lists from previous projects, eliminating repetitive data entry.
  • Professional-Grade Tools:
    • The VDP UI offers enterprise-level functionalities including search capabilities, duplication validation, advanced sorting tools, and the ability to name contact lists, making it easy to retrieve and reuse data for future projects.
  • Scalability Promise:
    • While launching with envelopes and greeting cards, our development roadmap includes rapid expansion to wedding stationery, business cards, photo gifts, custom apparel, and seasonal products, positioning your business for comprehensive personalized product offerings.
  • Getting Started:
    • Contact your Mediaclip representative to schedule your implementation and discover how VDP can transform your customers’ personalization experience.