Personalized photo products can provide an excellent outlet for all the stored photos in the world (approx. 7.4 trillion of them!) to become custom pieces of art, gifts, cards, photobooks, and more. In fact, the global photo printing and merchandise market is projected to grow to a value of $19.09bn USD by the end of 2021, which is approximately 60% of the entire personalized gifts market value projected for the same year. This growth is fueled by the rise of personalization trends in eCommerce. Deloitte reports that at least 1-in-3 consumers want the ability to personalize their products and are willing to pay up to 50% more for them. It’s no surprise then that photo retailers are looking to offer easy-to-use online tools that immortalize photographs into unique products for their customers, whilst driving revenue generation and creating customer loyalty for their business.
Download the brochure to learn how to add personalized products to your offering.