(Ce billet est disponible en anglais seulement). Mediaclip Software will have a prominent presence at the upcoming photography/digital imaging conferences in Las Vegas, as part of the International Consumer Electronics Show (CES). Mediaclip executives Marion Duchesne and Marie-Eve Lemieux will present a session at the Digital Imaging Marketing Association (DIMA) on the topic: “How to Merchandise Personalized Photo Product to a New Breed of Customers.” Duchesne, who is the CEO, and Lemieux, who is marketing vice-president, will review key new trends in the photo market space that are changing the game in the industry and how it’s impacting new consumer’s needs and the way they want to shop and create photo projects. We will also present different merchandising and marketing strategies that can help providers connect and retain with their customers. In this session we will explore and illustrate some of the best practices in terms of products selection, shopping experience, brand interaction with users through social media and other ideas that can positively affect your bottom line. Also, our own Philippe Gascon will take part in the popular “The Photo Output App Show & Tell” session, Monday, Jan.5, at 9:00 – 10:15 am. In 2014, the session was standing room-only, and will again feature a rich variety of show-and-tell demonstrations of the latest and greatest apps that let mobile device users create photo output products (photo print apps, photobook apps, canvas print apps, etc.). Here is Philippe’s demo from Mobile Photo Connect in October; at PMA, he will show even more new developments! Philippe will also take part in the Apps & Software: Desktop and mobile apps for editing, managing, and enhancing images session, 10:45am – 12:00pm, Jan. 5. He will take in a panel discussion with leading developers about future enhancements for mobile photo apps. And, of course, don’t forget to visit Mediaclip Software at the Digital Imaging/Photography area, sponsored by PMA, in the Las Vegas Convention Center, South Hall. Find us at Booth 27024-27025.