Long gone is Henry Ford’s time when customers could get a car ‘in any color as long as that color is black’; in 2020, if you have an eCommerce, product personalization has become the norm, and thus you ought to know which customizable products to feature in your webstore offering. Let’s look into these right away:
Customized Wall Décor – Fueled by the improved purchasing power in the US, premium products are to be one of the major drivers of growth in the wall decor market in 2020. Avant-garde retailers have already been expanding their categories by introducing specialized products to meet the growing and diversifying demand. According to a recent report by leading global technology research and advisory company Technavio, the increased demand for personalized and customized wall decor, is having a positive impact on the market and contribute to its growth significantly over 2019 to 2023. Without a doubt, personalized and customized wall décor should be considered for your webstore’s product selection for 2020, as well as the upcoming years.
Gifts and Accessories – Personalization opportunities for gifts & accessories are endless and are undisputed must-have products to feature in your offering for 2020. With Millennials reaching their prime purchasing power, this generation of consumers is all about displaying their self-branding on personalized gifts and accessories. Personalized clothing, calendars, computer skins, mugs, dishes, you name it… More than anything else, they will go crazy for customizable phone or tablet cases. Personalized gifts and accessories are indeed a niche market ready to be conquered. Its boundaries are being pushed even further; customized pet-themed accessories and gifts for pet owners and pets alike will be high-performing personalizable items to offer in 2020. Indeed, the growth of personalized products has opened up a tremendous opportunity for the largest living generation which is ready to pay a 20% premium for these one-of-a-kind products over their generic alternatives. In 2020, personalized gifts and accessories are unavoidable as every major personalization business now features a gifting section.
High-end Photo Products – Going back to the classics can sometimes be the most avant-garde thing to do, and this is no exception when considering which personalizable products to feature on your online store for 2020. As luxury purchases are no longer reserved for the over-forty crowd, online luxury sales are projected to triple by 2025 according to research by McKinsey. Indeed, Millennials are ready to pay more for personalized luxury goods. The secrets of offering luxury personalizable products and high-end photobooks have been unveiled and are made available to all online retailers – no longer limiting themselves to the photo and print industry. With product design software supporting customizable dust-jackets and enhanced finishes like embossing, engraving, or foil stamping, you can now easily justify a price premium for any item in your online offering. These embellishment options answer the growing demand for high-end personalized products.
For a successful upcoming year, a customized online shopping experience from beginning to end must come with the appropriate offering. These are a few of the major things consumers expect and look for when shopping online. To offer consumers what they want, you must stay on top of statistics which help you better understand today’s shoppers and their buying habits. This will prove a competitive advantage, especially when targeting Millennials. Keeping their attention will be challenging due to the amount of options they’re accustomed to, but offering them an opportunity to express their personality will certainly win them over. Nonetheless, in 2020, product personalization remains a priority for the success of your eCommerce site, as well as knowing which personalizable products to feature in your webstore offering.