Greeting cards…for years and years, these have been used to convey wishes, sentiments, and messages in creative and even poetic ways. Over the past decade or so, however, the traditional pre-printed greeting card has lacked public demand. After all, who has the time to sift through shelf after shelf of cards to find the message that best conveys their thoughts? Perhaps this is why consumers are flocking towards online stores that offer customization so that they can create their own personalized greetings and say EXACTLY what they want. Herein lies the power of the personalization trend – even a seemingly declining market is saved thanks to organizations offering consumers the ability to custom-make their cards for any occasion throughout the year.
Many businesses fear that with the prevalence of social media these days (which presents the ability to say “Happy Birthday” or “Merry Christmas” instantly online), the desire to purchase an actual greeting card will die out soon and thus, these retailers invest less in the industry. However, according to the Greeting Card Association, the act of giving and receiving physical greeting cards is still a “meaningful expression of personal affection” for the tech-savvy younger generations. This feeling is expected to strengthen as they get older and start managing their own relationships. And since these younger generations are already more interested in customized merchandise than being bound by generic alternatives, giving them the option to create their own unique cards is all the more enticing for them. As a (positive) consequence, offering online product personalization gives web stores an edge against the competition.
Seeing as the nature of cards is quite event/occasion-oriented, the selection of themes needs to be built on these special occasions but this does not have to equate to much more work for your team. The secret is leveraging your existing designs and tweaking them slightly in color, stock images, text style, clipart, and what-have-you, to fit the upcoming occasion. For example, repurpose Mother’s Day cards for Father’s Day by changing a few colors, or reuse designs from valentine’s day for wedding season by updating the text…the options can be endless. Doing so keeps your product selection fresh and diversified for consumers, thus contributing to an excellent shopping experience. Just like in a store, people don’t want to be sifting through too many categories of cards to find what they’re looking for online either.
Mastering this delicate dance of offering only the most relevant greetings for the season, yet not creating too much work for your own team can seem impossible, but it really isn’t. With the right product personalization software suite integrated into your frontend and backend workflows, designing and managing a beautiful selection of seasonal greeting cards and then pushing them onto your website at suitable times of year becomes easy. In fact, Mediaclip is committed to providing the flexibility you need to create and manage your own content. With its latest 7.0 release, Mediaclip has professionally pre-designed 51 new card themes (in categories such as Mother’s & Father’s Day, Graduation, Thank You, and Birth Announcements) to help kick-start your greeting card selling strategy. Within the full Mediaclip software package, your team is also equipped with designer tools that allow you to tweak existing content, create brand new designs, and then swiftly make it available on your webstore for consumers to personalize. To learn more, get in touch today!