According to Mintel’s Global Packaging Trends 2017 report, packaging is now considered a key component of a memorable shopping and user experience as it allows organizations to capitalize on values and ideas that differentiate them. Over the past few decades, globalization has driven a monotonous shopping experience due to mass production and a priority put on efficiency. This has, though indirectly, lead to a sea of indifferentiable packaging loaded with too much information. Today’s shoppers, especially Millennials, are putting the importance back into eye-catching packaging, giving those companies that utilize labels, bags, boxes, etc. to display unique designs a sharp competitive edge.
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