According to Mintel’s Global Packaging Trends 2017 report, packaging is now considered a key component of a memorable shopping and user experience as it allows organizations to capitalize on values and ideas that differentiate them. Over the past few decades, globalization has driven a monotonous shopping experience due to mass production and a priority put on efficiency. This has, though indirectly, lead to a sea of indifferentiable packaging loaded with too much information. Today’s shoppers, especially Millennials, are putting the importance back into eye-catching packaging, giving those companies that utilize labels, bags, boxes, etc. to display unique designs a sharp competitive edge.
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[…] Mediaclip’s flexible software provides you with the ability to control which elements of a design can or cannot be customized, allowing customers to offer personalization while continuing to promote the visibility of their own brand or the brand of their commercial users. To learn how we can help your business create more B2C or B2B2C opportunities by adding personalized packaging to your offering, contact us and/or download our brochure. […]