Have you considered that packaging is key component of a memorable shopping and user experience, as it is an avenue for companies to capitalize on the values and ideas that differentiate them from the competition? In an era of mass production and, as a result, seas of similar looking packaging, the tide on the cusp of turning – consumers are putting the importance back into eye-catching and original packaging, and are driving many business models to embrace mass customization. As a result, trend-setting companies are using packaging designs as a major part of their merchandising strategies to promote their brands.
What could be a more original package than one created by the consumer him/herself? It is said that consumers feel more attached to products they have a hand in making than their standard equivalents and are more likely to complete the order process. On top of this, considering that 1 in 3 shoppers want personalized products and are willing to pay more for them – why not start the personalization right from the outside?
The Coca-Cola Company’s “Share a Coke” campaign is a perfect example of how personalized packaging helped sales of the classic soda soar after a decade-long decline. More than 150 million personalized bottles were printed and sold under this campaign and now “Share a Coke” is part of the regular product line. Five years after the initial launch of the campaign, it’s still a winning strategy. Today, consumers can even personalize for special occasions, like weddings, showers, birthdays, and more.
When we talk about packaging, think outside the box – literally! Packaging isn’t restricted to boxes, bags, etc. You can easily revitalize your existing products to drive new revenues. For example, posters can be turned into personalized wrapping paper or designs on your greeting cards can be tweaked to appear on address labels, giving the card a uniform look inside and out (not to mention the upsell opportunity!). You could even create personalized box sleeves that can be removed and folded to serve as greeting cards.
Personalized gift cards (a market that’s booming, by the way) is also a great way to renew your designs and add a new product to your offering. Being a gift and a greeting card all in one, its appearance, or “packaging”, is a perfect blank canvas for adding a memorable personal touch – something worth keeping, even after having spent the value of the card!
The possibilities on how to offer personalized packaging are endless – not only for individual consumers but for businesses as well.
Businesses such as hotels, wineries, tourist attractions etc. can greatly capitalize on the personalized packaging trend. Imagine being able to welcome special guests to your hotel with personalized chocolate boxes that display each guest’s name on them, or picture offering a bride and groom the ability to create personalized wine labels for the bottles they serve at their wedding. Examples like these create memorable experiences for the end customer, all the while giving businesses and their brands invaluable exposure for future opportunities.
Mediaclip’s flexible software provides you with the ability to control which elements of a design can or cannot be customized, allowing customers to offer personalization while continuing to promote the visibility of their own brand or the brand of their commercial users. To learn how we can help your business create more B2C or B2B2C opportunities by adding personalized packaging to your offering, contact us and/or download our brochure.