One of the continuing concerns of photo merchandise marketers is unlocking the potential of the photo book market. Even though the North America photo book volume continues to grow, many industry firms expected a faster rate of growth. Reasons vary. Some speculate photo books are too complicated to make or too expensive. To answer these concerns, app developers have tried to simplify the process on mobile devices.
As photobooks’ share of the photo output product market continues to expand — and photobook prices continue to trend higher than those for most other photo products — a wide range of apps have come to market enabling photographers to easily create and to order simple photobooks on mobile devices, according to the new Photo Output App Market study by Suite 48 Analytics.
Long considered too difficult to design on small-screen devices, photobooks can now be created in an array of apps boasting “easy,” “simple,” or “quick to create.” According to the study, many of these easy apps offer the user a limited number of templates and book sizes. The trade-off between ease of use and limited customizability might be a necessary evil now but will disappear over the next few years as image-recognition and other learning technologies enable smart book creation, according to Hans Hartman, author of the study.
On the other hand, web-based photo book creators, like our HTML5 solution, offer many of those advantages today. Users can choose to make a simple book by letting the software choose the layout, while still taking advantage of a full suite of editing tools. Another consideration is the capability to start a book or photo project on one device, like a desktop computer, and then continue to make adjustments on a tablet or a smartphone. The project can also be shared with others, who can make their own personalized version. This expands the reach of photo projects in a convenient way, since there are no apps to download. This is especially convenient, for example, if a user is on an iPhone and wants to share a project with someone who is on Android. HTML5 is a truly cross-platform solution to making photo books and merchandise easily and conveniently.
At Mediaclip, the development of our HTML5 solution was focused on providing the best user experience on any device, taking into account the importance of cross-platform project portability. All of our solutions are using the same backend and library content, making it easy for our customers to offer a seamless experience for users creating projects. Our latest HTML5 version provides a smooth and instant way to produce photobooks and other popular gift products using an interface suited for phone and tablet screens. Contact one of our sales representatives at firstname.lastname@example.org for more information.