With vibrant autumn colors and cool weather activities like college football games, the fall season has become one of the best picture-taking opportunities. This is is also the beginning for push for the holiday selling season and, for many retailers, their first real “mobile” shopping season.
As with many industries, the photo and photo-gifting segments make the majority of their revenue in the fourth quarter. With so much activity crushed into such a short time period, however, it’s important to plan ahead to ensure marketing efforts and production capacity are aligned for peak periods.
According to Shopify.com, shoppers are already looking for “Christmas Gift Ideas” Google searches beginning in August. It’s never too early to prepare. The fourth-quarter is loaded with photo printing and gifting opportunities, like Halloween, Veteran’s Day, Thanksgiving, Black Friday, Christmas, Hanukkah and the New Year. Further, Shopify says there are a few smaller, non-official “holidays” retailers need to pay attention to:
“Green Monday – December 9th – Green Monday is the last Monday prior to Christmas and is usually the shipping cut off for most postal outlets to get standard shipped packages to customer before Christmas.
“Free Shipping Day – December 22nd – Free Shipping Day is a one-day event held annually in mid-December (this year it is December 18th). Merchants are encouraged to offer free shipping with guaranteed delivery before Christmas. You can sign up here to be listed as a participant of Free Shipping Day.
“Super Saturday – December 22nd – Super Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season they and many customers believe begins on Black Friday. Super Saturday targets last-minute shoppers. Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season.”
As you can see from this chart, shoppers using desktop computers do the bulk of their shopping in early December. Will your marketing and production department be ready?