Consumers are using many more types of computers than ever for imaging, everything from touchscreen desktops and laptops to mobile devices like tablets and smartphones. And they are all connected to cloud, allowing for viewing and for sharing on big screens connected to devices like Amazon Fire Sticks, Google Chromecast, Apple TV and so on. It’s becoming less important on what platform content is created, as long as it can be created and shared on the cloud.
The good news for photo-personalization businesses is more and more photographers are turning to the cloud for storage. According to a recent Suite48A Analytics white paper “Photos on the Cloud”:
“With cloud storage services increasingly adding features for photo viewing and organizing, 50 percent of mobile photographers now store a portion of their photos in cloud storage service,” writes author Hans Hartman. “Sixteen percent store all their photos in the cloud.”
Further, one-third of the 1,200-plus survey respondents who do not store any of their photos in the cloud attribute this to simply not being “familiar with these services.” That points to substantial opportunities for growth, as big players like Google, Amazon, Apple, Flickr, Box, and DropBox specifically make cloud storage of photos a highlighted feature. For example, Amazon last month began offering unlimited photo storage for Amazon Prime members.
Just storing images on the cloud isn’t enough, we know. But it’s a good start to getting every-day photos in motion, moving them from screens to photo cards, to calendars and stationary, photo books and canvas. With robust HTML5 tools, it’s easier than ever to access photos from different cloud services using any devices and turn these into great creative projects.