As millennials take over the biggest chunk of consumer purchasing power, estimated to be more than $1.4 trillion by 2020, retailers must be ready to meet new expectations and adapt their business language and processes to match the needs of this segment. Before allocating significant resources to engage this generation, it is important to understand this cohort before concocting a plan to seize the related potential. With shopping habits and world views completely different than any other generation before them, his demographic group remains difficult to identify and conquer. Take advantage of this recorded webinar to understand their differences and capitalize on their desire for uniqueness.
Click the play button to obtain valuable information on:
- Who are the millennials?
- How to join them and how to communicate with them?
- Why are they willing to pay 20% more for a customizable product?
- What business opportunities lie behind this generation?
- How to offer product customization in your business model?