Tag: Digital Marketing

How to plan building a digital marketing personalization program (and how to take it further)

December 3, 2018Aleksa GavrilovicBlogDigital Marketing, marketing personalization, personalization infrastructure

Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…

How to Improve Customer Engagement Using Data & Analytics

October 26, 2018Aleksa GavrilovicBlogCustomer Engagement, Customer Journey, Data & Analytics, Digital Marketing

A rising number of organizations use analytics to gain a competitive advantage and innovate. A sparking factor of this move is more effective use of analytics to improve customer engagement….

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Tag: Digital Marketing

How to plan building a digital marketing personalization program (and how to take it further)

How to Improve Customer Engagement Using Data & Analytics

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