As an eCommerce business, being active on social media platforms is no longer a question; it is an essential part of your marketing strategy. Since most consumers are socially connected…
Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…
A rising number of organizations use analytics to gain a competitive advantage and innovate. A sparking factor of this move is more effective use of analytics to improve customer engagement….
