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2022 in Review

2022 Mediaclip - Bring your products to life

A recap of the news and triumphs we shared this year

Wow! Where has this year gone?! 2022 brought its own share of successes and challenges as the world pivoted out of pandemic mode. Through it all, we’ve become even more steadfast in developing the most strategic solution on the market – one that delivers product customization and merchandising strategies that drive higher revenues for retailers and enchant their consumers.

In 2022 at Mediaclip, a lot of exciting new development and successes were realized this year. As we close the year, we want to take a trip back on memory lane and reshare some of our greatest achievements this year. All of this was made possible by our talented staff, our knowledgeable partners, and, of course, our wonderful customers who put their trust in our team and solution to help them bring personalized products and gifts to their clients.

2022 highlights of the news we shared

2022 Company news

– Mediaclip presents its rebranding and the story behind the decision

Revisit our Press Release

Watch the video for the story behind the rebrand 

– Mediaclip is ISO 27001 certified

Revisit our Press Release 

– Mediaclip achieved a Great Place To Work certification

Revisit our Press Release

– Mediaclip offers a unique new employee benefit: “Cottage Office”

Revisit our Press Release

2022 Product launch review

– A new version of Mediaclip Designer with the following new functionalities

Display Screen Views for Photobook Personalization

Simple Themes for mobile devices

Enhanced “Reorganize” process for Simplified Photobook Projects Conversions

Theme Categorization for Mobile (Currently available for Hub customers only; On-Premise customers please review with your CSP Rep)

Ability to add remote filters and image enhancementsNew InDesign Extension for easier creation of content

New support for content-centric personalization

– API integrations to Perfectly Clear and PicsArt filters

2022 Improved and available features

– Reduced navigation for a more intuitive design process

– Cross-selling for Shopify Integration App

– Asset size validation process

– Improved auto-layout behavior to select a layout when text is added to match the previous layout

– Ability to connect remote filters

– Many new featured themes and templates for calendars, travel & vacations, back-to-school, sports, and weddings.

Contact us for access. 

Some marketing and promotion reminders to kickstart 2023 sales:

– New Year Greeting Cards and Calendar projects are still a vibrant product category until the third week of January

– Don’t forget to do a Christmas ornament liquidation sale

– Remember, many products can serve a purpose for different occasions throughout the year! Stay tuned for ideas on how to repurpose your products and freshen up your promotions cycles.

Stay tuned for more developments and programs to Bring your Products to Life in 2023!

🎊Happy New Year!🥳

Personalized Christmas ornaments: A winning holiday product to feature on your eCommerce with Mediaclip

Part of many families’ Christmas tradition is decorating together – unveiling and displaying precious objects and ornaments that may have been passed down for generations. Christmas is also a time to make new memories and add to traditions as families grow. It could be the perfect opportunity to add new decorations to the family holiday collection that signify important events that occurred or to welcome new family members who joined over the year.

What could be better than updating your eCommerce with new decoration options that will excite and entice your customers? When your eCommerce has Mediaclip Product Personalization Solution integrated into its ecosystem, offering a wide range of customizable products including Christmas ornaments and other personalizable gifts becomes a cinch. Delight your customers with the ability to give the perfect gift to every loved one over the holiday season!

The Christmas tree is often a central attraction during holiday festivities. It can help create an atmosphere that reflects the family’s personality and be full of emotion and memories. Because of this, a personalized Christmas ornament is a touching gift that is holding its popularity every season. Besides photos, sweet messages on Christmas decorations are also a popular option.

The ideal time to promote Personalized Christmas Ornaments

Google Trends gives us some insight into the popularity of searches for personalized Christmas Ornaments. Historically, Google’s data shows that the terms “personalized Christmas ornaments” or “customized Christmas ornament” surge during the last week of November and the first week of December, with the former phrase being a lot more common. The leading regions looking for personalized ornaments are The UK, USA, and Canada. 

Doing targeted regional ads through various media starting after Cyber Monday could prove to bring a lot of traffic to your site. Of course, you’ll need to consider production time and delivery time to ensure timely completion when planning your promotion. Make sure to CLEARLY communicate this in the ordering process and give an order submission cutoff date to guarantee delivery for Christmas.

Once they’re on your site, of course, utilize your merchandising tactics to capture a larger basket of revenue per client. Mediaclip offers powerful options here as well to invite your customers to treat themselves and their loved ones to even more personalized products!

The Versatility of Christmas Ornaments as Gifts

Personalized Christmas ornaments are not only a family favorite, but are also popular promotional gift items. These prove to be a great way for organizations looking to make connections with their customers, prospects, or donors as they offer a lasting impression.

Schools, churches, etc. often carry out fundraisers before the holidays as well – teaming with these establishments to offer customizable ornaments and other gifts to their communities is a great way to help them reach fundraising goals, show your commitment to your community (important for many shoppers today to gain their trust), as well as to gain a new avenue that reaches fresh clientele for your business. An ornament with the school’s logo is often a cherished item for students and their families, displaying their school pride and the memories of experiences/friendships from the time on trees for many years to come.

And who can forget holiday weddings…they’re two events that share the magic of love, family, and tradition. That’s why ornaments are extremely popular as wedding favors that encompass these feelings with all event guests year after year on their trees.

Let your customers’ creativity speak for themselves

Offer your customers a unique possibility to personalize their Christmas ornaments by making them much more personal and to their taste. With Mediaclip’s technology, your eCommerce can offer various types of ornaments, from glass to ceramic, metal, or wood thanks to our vast network of Fulfillers (printer & manufacturers) and the solution’s ability to support any printable surface. The solution also offers curated themes and designs out-of-the-box and includes Design extensions to enable your team to create your own unique designs that set your store apart. 

In addition to ornaments, give your customers the option to personalize other giftable items over the holidays like calendars, photobooks, wall art, pet products, clothing & accessories, and so much more. Today’s shoppers enjoy endless possibilities. So give them more possibilities that’ll not only fuel this year’s gifting agenda but inspire gift planning throughout the year for other occasions!

Because we know that the holiday season is one of the most important for businesses, put all the chances on your side by adopting our online product personalization software and enrich your customers’ Christmas.

Retail Holiday Season 2022: Fine-tuning your Marketing Strategies

The end of the year is so busy that planning and preparing your marketing/promotional events now is essential. Preparing for the retail holiday season in advance will help you avoid any last-minute problems and will allow you to manage your schedule and succeed in your sales!

Retail Holiday Season Campaign Calendar

Prepare yourself for promotions. 

Each holiday has its own lexicon, customs, and color palettes. Take inspiration from them and make a splash by offering products specially curated for the holiday in question during this festive season, in particular, because this will give your products an aspect of exclusivity with real marketing power. 

Indeed, a customer will be more inclined to take the plunge if the limited nature of the offer gives him/her/them a sense of urgency. If you don’t have a seasonal design idea, you can remix your greatest hits to suit the holiday you’re promoting: don’t be ashamed to recycle – why waste a winning strategy?! 

Also, think about offering customizable products: as we have seen in several previous articles, these are extremely trendy and make very popular gifts.

Determine a relevant selection of products that will be adapted to the sales of the season.

A catalog that is too extensive can be confusing for the consumer, so be sure to handpick your products to offer them only the cream of the crop. 

  • The T-shirt, for example, will always be a hit since it can be worn year-round, by itself, or under warmer garments. 
  • The mug, whether enamel or ceramic, is a natural favorite for the hot beverage season. 
  • Home decor items such as posters and cushions, during a time when people are enjoying their cocoon more than ever, are also real bestsellers. 

If you wonder about the popularity of a certain product, don’t hesitate to test the field with Google Trends by putting keywords of your choice to the test. Take a look at our example of using Google Trends for Photo Personalized Calendars to get a sense of what you can uncover by doing this exercise.

Fine-tuning your marketing for your customer base means wallets are ready to be drawn!

The retail holiday season is the perfect time to bring out the heavy artillery of marketing tools. Among the latter, we can utilize cross-selling, for example, thanks to which you can propose products in line with those your shoppers are already interested in or that they have already ordered in the past. Other marketing heavy-hitters are the famous gift boxes and guides, increasing your chances of making larger orders while facilitating the quest for perfect presents on the part of your customers. Consider re-targetting your big spenders and most loyal customers; send them a recap of their best purchases of the past year to remind them that they found their happiness with you last season. Targeted email campaigns like these generate a lot of traffic from returning customers! 

Set up some of your promotional campaigns in coherence with the most frequent purchases of the past year by making them more trendy and up-to-date.

To do this, keep an eye on trends. Check on your competitors, on economic impacts on your consumers, on the latest fashions, and even on the trends projected for the new year. This will help you to use your promotional campaigns to position your brand as a market trailblazer, easily beating the competition!

Open a blog, or update your existing one regularly to improve your SEO/online presence.

Show up in searches where consumers often look to get gift ideas. Prepare your blog posts by digging up the latest gift idea trends for 2022, and sprinkle the internet with your content regularly. This is what your consumers are looking for: gift ideas, plans, recipes, and decorations concepts…chew them up, and they will be delighted!

Time is of the essence.

By preparing for the holidays before the end of this month creeps up on you (a little Halloween pun for you 😉), and staying atop the morphing nature of online shopping, you’ll not only be prepared for this retail holiday season but will also be in a great position to pivot your well-laid plans to match anything the market can throw at you. After all, if the past two holiday seasons have taught us anything it’s to have your plans and to know how to transform them at the drop of a hat. 

So go ahead…make your promotional plans, identify your targets, identify new trends and get ready to lead during the retail holiday season.

That’s it…. now it’s time to stop reading and start acting!

Planning for Holiday Email Marketing Magic

Email marketing remains a tried-and-true tactic that outperforms many other (more expensive) promotional activities in your marketing stack. With the 2022 holiday season around the corner, retailers need to ensure that email marketing takes one of the leading roles in their promotional extravaganza to capture attention and revenue.

Why are the holidays the most magical time of year for brands to stand out in the inbox?

  • 61% of customers started their holiday shopping by early November in 2021 and 57% shopped online, according to the National Retail Federation (NRF).
  • 60% of Cyber Weekend sales are driven by consumers who engaged with a brand’s prior marketing emails, according to Klavyio’s data.
  • 80% of customers are more likely to purchase from a brand that provides personalized experiences.

The Key to success: Personalize every email open.

Sending personalized messages is a quick way to capture attention (and holiday dollars).

  • In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences.
  • By leveraging your subscribers’ data, you can create a truly customized experience with every open through automation, making each message feel custom-made.
  • Personalization can range in sophistication from adding a name to an image, including a countdown timer, or showing items in an abandoned cart. The important thing to remember is that messages should resonate with each subscriber, encouraging them to engage.

And, (though we doubt a reminder is needed, due diligence dictates a quick line)…

Make sure your emails are mobile-friendly! The consumers you are attempting to engage are likely multiple device users, and the first glance at emails often happens on a hand-held device. Don’t miss out on catching their eye upon the initial open, no matter which screen they choose to use.

**Data extracted from Litmus Holiday Marketing Guide 2022, available on the Litmus site:  https://www.litmus.com/blog/litmus-holiday-marketing-guide/