Request a demo
1-877-799-2547

Ways to Thank Your Customers as New Year Approaches

Posted on by Michel Lacaille

As we near the end of the high production period for product personalization in 2024, many of the production and shipping deadlines for customized products have already passed. Now is the perfect time to prepare for early 2025. 

This includes exploring last minute print opportunities and leverage the holiday season’s photo taking momentum to inspire end-of-year personalization. From event selfies and family snapshots to seasonal celebration photos, these moments offer a chance to motivate your customers about creating and sharing personalized prints as we transition into the New Year.

Personalized Marketing Communication Strategies for Photo-Personalized Products

Here are 4 ideas to help you connect with your customers and set the stage for a successful start to 2025. 

1. Subject Line Ideas : Preserve Your Holiday Memories – Print Those (Selfies!)

Hi [Name],

Don’t forget to turn your (event, holiday party selfies, holiday memories) into beautiful prints! Quick, easy, and guaranteed to bring smiles.

Cheers, [Your retail Name]

2. Send Sentiment-Driven Messages to your customers 

    • Gratitude-Focused Messages: 
    1. “Thank you for making our journey together so special this year. As we step into [YEAR], cherish the memories you’ve shared this Holiday Season.”
    2. Your support has been our greatest gift. Wishing you a personalized New Year filled with joy and new beginnings!”

    Forward-Looking Optimistic Messages:  

    1. “Here’s to new chapters, fresh starts, and capturing life’s most beautiful moments in the year ahead.”
    2. Every snapshot tells a story. May [YEAR] be your most photogenic year yet!”

    Quick tip : Add a clear follow-up action, such as “Start creating now”. This will give the message a practical edge. If appropriate, end with offering a daring New Year Promotion to incite them. 

    3. Get creative with Ai tools

    Many of you used our “How to prompt AI Text/Image generators” guide we published earlier this year. These guides can help you:

    • – Craft visual content for email campaigns.
    • – Design ads that resonate emotionally.
    • – Create unique print opportunities for customers.
    Use AI to Inspire Action
    • – Review and share our Special edition blog on Ai Image Gen prompts to help you and your customers create stunning images and texts for their personalized products (with free Ai images and text generators).
    • – Highlight the use of prompts focused on customer relationships, personalization, emotional resonance, year of reflection and forward-looking optimism.
    A gold pine cone and candle on a table Description automatically generated

    4. Don’t forget, the basis for excellence in generating retail e-mail messages is:

    • – Input customer name (if you can’t, see our generic alternative)
    • – Reference past purchase/interaction (if possible)
    • – Include warm New Year wish
    • – Hint at future possibilities for them (Promotions, loyalty offers or Product Personalization opportunities (event, products)

    Ideas for Holiday Cards Wishes when Inspiration Lacks

    Posted on by Michel Lacaille

    The holiday season is a time for sharing love and joy, coming up with the perfect message for holiday cards is not always easy. Whether you’re designing cards for your customers or helping them craft their own, we’ve got you covered with inspiring ideas and practical tools to make the process effortless.


    1. Ready-to-Use Holiday Wishes

    Here are some sentimental ideas to inspire your holiday card creations:

    Heartfelt Wishes
    • “Wishing you a season filled with warmth, joy, and cherished moments with your loved ones.”
    Family-Focused Sentiments
    • “From our family to yours, may your holidays be merry and bright!”
    For Photo-Based Personalization
    • “A picture is worth a thousand words, and this holiday season, it’s worth even more! Share your most cherished memories with those who matter most.”
    For Event-Based Cards or Keepsakes
    • “From first Christmases to family reunions, capture life’s milestones in meaningful keepsakes. Personalize a card that tells your story.”
    For General Customization
    • “Spread holiday cheer with one-of-a-kind cards and gifts that reflect your unique touch.”
    For Loyal Customers
    • “This season, we’re grateful for your trust and partnership. Wishing you a joyful holiday and a personalized touch to every celebration!”

    Quick tip: Include a few blank cards with prompts like “Write Your Own Wishes!” to encourage creativity among your customers.

    2. Crafting Wishes with Mediaclip’s AI Text Generator

    When the right words are hard to find, let Mediaclip’s AI-powered text generator do the work for you. Here’s how to use it:

    1. Select a Template: Start by choosing a card design and accessing the AI text generator from the text box.
    2. Input Your Prompts: Provide a short description, including names, dates, or personal details, to give the message a personalized touch.
    3. Generate & Refine: Let the AI craft a heartfelt message. You can ask for more suggestions, edit the text to fit your style, or use it as-is for the perfect holiday wish.

    Example Ai Text Generator Prompt:

    “Write a birthday message for my wife, Cassandra. She is turning 65. We have been married for a blissful 42 years, and I cherish every moment.”

    Generated Output:

    “Happy 65th birthday to my beautiful wife, Cassandra! I can hardly believe we have been married for 42 years. Every day I thank my lucky stars for bringing us together, and I am so proud of all the life we have shared. You’re an incredible woman, and I am the luckiest man alive to call you my wife. Here’s to many more years of love and happiness!”

    Watch and Learn: Check out our video, Introducing AI Text Generator for Greeting Cards, for a hands-on tutorial and discover how easy it is to create meaningful messages!

    3. Resources to Support Your Customers

    Video Guide:

    Link to an engaging, user-friendly video tutorial showcasing how to use your tool for holiday card creation. 

    Watch and Learn: Check how to design stunning greeting cards with Mediaclip’s step-by-step video tutorial. Using our intuitive tools, your customers can effortlessly customize greeting cards.

    With just a few clicks, they can:

    • Personalize with photos and text
    • Add creative elements like seasonal designs or patterns
    • Preview their final masterpiece before ordering

    Helpful Links for Holiday Inspiration: 

    For more message inspiration, check out these sentiment resources:

    100+ holiday greetings and messages for the 2024 season, Gelato

    Hallmark’s Holiday Greeting Cards, Hallmark 

    62 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers, WordStream

    Sleigh the Season: Last-Minute Creative Strategies to Boost Online Holiday Sales

    Posted on by Michel Lacaille

    1. Inspire Action with Emotional Appeals

    It’s the Holiday Season and your audience is ready, they have sorted their images, their memories, and now they’re searching for the perfect personalized gift.

    The right emotional words and visuals can inspire action, but they need to be natural, powerful, to connect with your target audience. Send quick e-mails leveraging some 2024 emotional moments : 

    A personalized calendar is a great gift for grandparents, filled with memories they can cherish all year.

    This drinkware (mug, bottle) will make a great gift for a teacher, coach, or instructor.

    Your pet will love its own cozy personalized blanket!

    A simple framed print of a treasured moment can bring tears of joy.

    The 1200 piece puzzle will be on the table for days.

    Wow! Look at this Aluminium Print of our Summer Harbor Sunset spectacular in Halifax.

    Quick Tip : You can find images to illustrate your ideas. Many image banks provider such as pixabay or unsplash will offer low cost and free images.

    2. Create Urgency Before It’s Too Late

    Publish your products’ deadlines on your website. 

    Time-sensitive messaging can drive conversions. Clearly communicate your product deadlines for holiday delivery on your website and in your emails. 

    For example: “Order by [insert date] to ensure your personalized gifts arrive in time for the holidays.”

    Check  Blacks.ca calendar deadlines. It effectively communicates product cut-off dates and delivery expectations.

    Example from blacks.ca website

    3. Spark Curiosity with Quick Emails or Shoppable Ads

    Send a last-minute e-mail to your customers or create a quick Shoppable Ad on TikTok or another social media

    Example Email:

    • Subject Line: Memories make the best Holiday Gift
    • Sub- text: Here are some personalized ideas you can assemble in 5 minutes on our website.

    Include emotional visuals of available products, such as photobooks, calendars, greeting cards, and pet-themed gifts.

    4. Connect with your audience in more meaningful ways

    Help your customers feel confident in creating personalized products by offering easy-to-follow instructions in your emails. Remind them that your software includes built-in guides to help them customize their products with ease.

    A screenshot of a computer Description automatically generated
    • Embed these “how-to” videos in your email campaigns and on your website.

    On your website, in the Designer tool, the help instructions are usually located here : 

    Prepare for Post-Thanksgiving’s Promotional Weekend

    Posted on by Michel Lacaille

    Black Friday, traditionally following Thanksgiving in the U.S., has become a global retail phenomenon. While conventional retailers focus on aggressive discounts, personalized product retail strategies differ since the selected customized product needs to be assembled and shipped in time for the Holidays. Consider these key approaches for success: 

    • 1. Use Black Friday and Cyber Monday to boost product personalization and ship for the Holidays
    • 2. How to optimize your online personalization during Black Friday
    • 3. 10 Black Friday personalization ideas to consider

    1. Black Friday and Cyber Monday: A Prime Opportunity for Personalized Products

    Personalized product marketing during Black Friday demands a unique approach. With no physical displays, the shopping experience shifts online, where digital product presentations must create emotional connections, impressions and motivate actions.

    The success of personalized products hinges on emotion-driven purchase decisions. The proposed items must stand out and capture life’s meaningful moments, turning simple gifts into cherished keepsakes.

    Marketing strategies for personalized products need to prioritize emotional triggers over discounts. Success lies in quick, targeted email campaigns that remind customers of their past projects and this year’s special moments. Segmentation based on life events, preferences, and past purchases ensures messages resonate with each customer’s unique needs. 

    Effective customer engagement requires a proactive approach. Try these ideas : 

    • – Send timely reminders about the upcoming occasion (2024 Holiday)
    • – Showcase creative customization ideas that spark inspiration
    • – Offer loyal customers early access to Black Friday deals
    • – Build a quick landing page with detailed gift guides for different seasonal needs

    Setting clear customization deadlines for Holiday shipping delivery creates urgency while managing customer expectations. Make sure you post your key dates on your website or/and in your emails.

    The key to success is to emphasize the emotional value of personalized gifts over mass-produced gifts.

    2. How to Optimize Your Online Sales

    Black Friday marks the pivotal moment that sets the tone for the entire holiday shopping season, particularly for personalized products. 

    Focus on early personalization promotions:

    • – Personalized items offer deeper emotional resonance compared to standard gifts
    • – Custom products transform simple gift-giving into meaningful personal connections 
    • – Early promotion of customizable products is crucial during the Black Friday period

    Address availability concerns:

    • – Despite the appeal of personalization, availability often drives purchase decisions
    • – Time-pressed consumers may opt for readily available mass-produced items
    • – The “bird in hand” principle applies strongly during peak shopping periods

    Strategic recommendations:

    • – Keep launching personalization email campaigns before and after Black Friday rush
    • – Maintain and show clear explicit delivery timelines

    3. Post Black Friday Personalization Ideas to Promote

    1. Just Add Names and or Text: Let customers personalize mugs, tumblers, and bottles with their names or initials. Keep options simple and quick to create.
    1. Photo Customization: Among the most popular items you can list puzzles, greeting cards, socks, ornaments, blankets or pillows. Offer your customers to upload and print their photos, create collages of family or pets. Simple alternatives can be canvases, framed posters and calendars.
    1. Customized Apparel: T-shirts, hoodies, socks, sweaters, and even scarves are amongst some favorite items.
    1. Holiday and Seasonal: Christmas ornaments and stockings and holiday cards can boost the holiday spirit. 
    1. Tech Accessories: Items like personalized laptop sleeves, cases, and even mouse pads are trendy holiday gifts.
    1. Gifts for pets: Items like personalized laptop sleeves, cases, and even mouse pads are trendy holiday gifts.
    1. Gift for teachers: Desk accessories, notebooks, photo mugs and more. Personalized, thoughtful items for teachers are always a popular choice for the Holidays.
    1. Event-based personalization: You can personalize gifts for any special event, from weddings to a baby’s first Christmas, a special portrait with a picture frame, a spectacular sunset and more. Don’t forget the traditional photo albums, either by assembling pictures or making a photobook.
    1. Custom Travel Accessories: Luggage tags and passport holders personalized with names or travel pictures are perfect gifts for travelers.
    1. Home Decor: Personalized cutting boards, doormats to welcome visitors to your house with an original design, or even wall clocks to decorate rooms with style.

    Boost Sales this Thanksgiving with Personalized Holiday Products

    Posted on by Michel Lacaille

    In this special holiday blog post, you’ll find:

    1. Insights into consumer behavior for Christmas gift planning
    2. Overview of discount promotions and their impact on your profits
    3. Tips for assembling a photobook, including a link to our Mediaclip photo book creation video
    4. Sample email templates for promoting personalized products, ready to use

    The 2024 holiday season is upon us, which means it’s time to start thinking about personalized gifts and custom-made products! In this special holiday blog post, we’ll share insights and tips to help you maximize sales of your personalized holiday offerings.

    1. Consumer Behavior Analyzed: Optimize your Retail Strategy

    Preparation is key to ensure that memorable gifts, like photobooks, large wall art, and personalized canvases, are ready in time to be placed under the Christmas tree.

    However, research from Yesmail Interactive shows that less than 38% of people start their Christmas shopping before November. In fact, November (32%) and early December (20%) together make up 51% of orders for Christmas delivery, right before the annual print and shipping deadlines for personalized products.

    As Thanksgiving is fast approaching in the U.S. this November 28, some of you have asked us if it’s too late to start preparing and making personalized gifts for Christmas. The answer is no! You are right on time!

    Many personalized products, such as mugs, drinkware, and puzzles, require only one or a few images and can be made ready to order in a few minutes. Other gift options like photobooks are more intricate and may need more planning.

    Quick Tip: Inform your customers (Website, e-mail) about your personalized product printing capabilities and showcase your full portfolio of products to inspire them.

    For most personalized products, the key deadline for final orders is the end of the second week of December—Sunday, December 15, 2024. Be sure to check with your provider for the exact dates!

    2. Consumer Insights and Smart Discounting for Holiday Sales

    Did you know that last year, 55% of shoppers started their holiday shopping before Thanksgiving? This early start trend means that businesses need to showcase their personalized holiday products well in advance to capture shoppers’ attention.

    people-start-christmas-shopping

    In 2023, some 40% of Canadian holiday shoppers planned to shop on Black Friday, making it a more popular choice than Cyber Monday and Boxing Day. 

    ​​Online personalized photo print retailers use various incentives to boost sales, especially from October to mid-December, when sales of personalized gifts are most popular. Key discounts include:

    • Up to 50% off select products. High discounts are available up to Cyber Monday shrinking substantially the first few weeks of December. 

          Note:  Personalization Product prices may have been over-inflated earlier in the year (February to June 2024), and savvy consumers are now checking the final discounted sticker prices carefully. 

    • Free Shipping with a minimum purchase, is the most popular discount year-round. This discount typically impacts final retail sales revenues by an average 9%-12%, depending on the product and delivery geolocation.
    • Coupon codes are still one of the most popular methods used online. The code will often change by date and some restrictions often apply to specific items. Consumers often forget to apply the available codes to their purchase. 

    Discount Periods and Level Range:

    • Oct 31 – Nov 13: 30%-40% off with free shipping (Selected Products).
    • Nov 14 – Dec 2: 30%-50% off with limited free shipping (Selected Products).
    • Dec   3 – Dec 11: 10%- 20% off with no free shipping (Selected Products).
    • Dec 14 – Dec 22: Minimal to no discounts, free shipping is rare.

    Offering discounts such as coupon codes can influence a company’s profitability in several ways. This strategy can drive increased sales but can also reduce profit margins and create customer expectations. Retailers can use tools like Impact of Discount Calculator to assess the financial effects of their discount strategies.

    3. Tips for Assembling a Photobook

    Photobooks make wonderful personalized gifts, right? 

    They’re especially appealing to DIY enthusiasts and amateur photographers, giving them a creative outlet to bring their favorite moments to life. With our easy-to-use Mediaclip software, creating a beautiful, custom photobook has never been simpler.

    Watch and Learn: Discover how to assemble stunning photobooks with our step-by-step video guide. Thanks to our intuitive design tools, your customers can effortlessly customize their photobooks for any occasion, achieving a polished look with just a few clicks. Encourage your shoppers to capture those meaningful moments and transform them into keepsakes they’ll treasure for a lifetime. Oh, and by the way, no design skills are required!

    4. Customizable Email Templates for Promoting Photobooks in Client Communications

    Looking for festive inspiration for your holiday marketing campaigns? Here are some sample email templates designed to promote personalized products and help make this holiday season a memorable one for your customers:

    Subject Line: 🎄 The Perfect Holiday Gift? One You Created Just for Them.

    Body:
    Dear [Customer’s Name],
    This holiday season, create gifts as unique as your loved ones. From custom photobooks capturing treasured memories to one-of-a-kind ornaments, our personalization options add that extra special touch. Browse our collection to create a gift they’ll cherish forever 🙂.

    Happy Holidays,
    [Your Name]

    Subject Line: 🎁  Capture Their Favorite Moments with a Custom Photobook!

    Body:
    Hi [Customer’s Name],
    Looking for the perfect way to celebrate the season? Make a custom photobook and keep precious memories close for years to come. It’s a heartfelt way to turn moments into keepsakes, crafted with love and ease. Start designing yours today!

    Warm Wishes,
    [Your Name]

    Subject Line: ⏰ Last Call for Personalized Gifts – Order Now!

    Body:
    Hello [Customer’s Name],
    The holidays are almost here, but there’s still time to make them memorable! Order your personalized gifts today to ensure they arrive in time for the celebrations. From stationery to unique photo gifts, we have something special for everyone on your list.

    Don’t wait – order now!

    [Your Name]

    Crafting Unique Christmas Ornaments 

    Posted on by Michel Lacaille

    Designing Memorable Ornaments: 

    Ornaments are quick and easy to make. They are the perfect personalized product item for decorating your own tree or offering as a gift. Your Ornaments are portals of cherished memories and a great source of joy. Let us share with you some guidelines learned from our clients on this creative process. 

    Design Dos: 

    • Embrace Minimalism: When designing your Christmas ornaments, remember, they usually offer a small print surface so “less is more.” Use simple images, uncluttered compositions. Simple designs are more effective and still hold a lot of emotions. 
    • Photographic Narratives: Incorporate simple, single subject photos summarizing a treasured moment. 
    • Concise Messaging: Resist incorporating long text. Keep it short. A brief, one-line, impactful message will evoke emotions and memories effectively. 
    • Safe Design Zone: Keep your designed elements within the ornament template designated safe area. This ensure no critical details will be lost during the print production. 

    Design Don’ts: 

    • The Precision Paradox: Beware, most ornament print surface are restrained. Don’t use designs that hinge on meticulous placement because minor deviations can manifest during production. Simplify your vision to optimize your ornament print production. 
    • Busy Background Burden: Steer clear of overly intricate or busy backgrounds. Complex patterns and cluttered visuals distract. Keep backgrounds clean and unobtrusive. Focus on the essence of your ornament. 
    • Gradient Aversion: Steer clear of gradients colors as printing techniques and materials can obscure their clarity. 
    • Size Matters: The size and shape of your ornaments is critical. Respect the design production template. Avoid intricate minuscule details or delicate lines. Simplicity will ensure that your design will captivate. 

    Designing Christmas ornaments is more than just a creative endeavor; it’s fashioning lasting memories. Re-used year after year in your Christmas tree or home decor, personalized ornaments become radiant symbols of your treasured personal holiday magic. 

    Mediaclip Designer Helps Consumers Craft Their Perfect Ornaments:

    Mediaclip’s Product Personalization Platform is an exceptional creation and production environment for businesses and consumer alike. Mediaclip Designer, the Mediaclip Online Editor puts forward a complete set of design tools customers can easily use to personalize products like glass, ceramic, or wooden Christmas ornaments with their unique ideas. Simultaneously, this Mediaclip’s online editor offers robust protection measures to safeguard these designs integrity with warning icons/messages, alignment aids, and “safe zone” indicators. 

    In addition, business owners can control the online editor user-experience by disabling some design options on certain products. This can help alleviate the temptation of using too many elements that could appear undesirably on the final product. 

    Christmas Ornament Creation Process Using Mediaclip Designer: 

    Watch our demo video to view the process of creating a Christmas ornament. Get in touch with our team if you’d like more information on our solution, or if you’re a customer and would like to use this video in your marketing. 

    Get Ready for the Holiday Season 2023

    Posted on by Michel Lacaille

    The end of the year is so busy that planning and preparing your events now is essential.

    Preparing for the holiday season in advance will help you avoid any last-minute problems and will allow you to manage your schedule and succeed in your sales.

    Prepare yourself for promotions. 

    Each holiday has its own lexicon, customs and color palettes. Be inspired by them and spread the word by offering products designed for the holiday in question, as this will give your products an exclusive look with real marketing power.

    After all, a customer will be more likely to take the plunge if the limited nature of the offer gives them a sense of urgency. If you don’t have a seasonal design idea, you can remix your greatest hits to fit the holiday you’re promoting: don’t be ashamed to recycle, why waste a winning strategy!

    Also consider offering customizable products: as we mentioned in several previous articles, these are extremely trendy and are very popular gifts.

    Another essential point related to the preparation of your promotional campaigns is to determine a relevant selection of products that will be adapted to the sales of the season. 

    A catalog that is too extensive can be confusing for the consumer, so be sure to handpick your products to offer them only the cream of the crop. 

    • The T-shirt, for example, will always be a hit since it can be worn year-round, by itself or under warmer garments. 
    • Mugs, whether enamel or ceramic, are a natural favorite for the hot beverage season. 
    • Home decor items such as posters and cushions, during a time when people are enjoying their cocoon more than ever, are also real bestsellers. 

    If you wonder about the popularity of a certain product, don’t hesitate to test the field with Google Trends by putting keywords of your choice to the test. Take a look at our example of using Google Trends for Photo Personalized Calendars to see what you can uncover by doing this exercise.

    Tailor your marketing to your customer base.

    The holiday season is the perfect time to bring out the big marketing tools. These include cross-selling, for example, where you can offer products that are related to those that buyers are already interested in or have ordered in the past. Other marketing hacks include so-called gift sets and guidebooks, which increase your chances of getting more orders while making it easier for your customers to find the perfect gift.

    Consider retargeting your biggest shoppers and most loyal customers. Send them a recap of their best buys from the past year to remind them that they found their perfect gift from you last season. Such targeted email campaigns generate significant traffic from returning customers.

    Set up some of your promotional campaigns in line with the most frequent purchases of the past year by making them more trendy and up to date.

    To do this, keep an eye on the trends. Learn about your competitors, the economic impact on your consumers, and even the anticipated trends for the new year. This will help you use your promotional campaigns to position your brand as a market leader and hopefully beat the competition.

    Open a blog, or update your existing one regularly to improve your SEO/online presence.

    Holiday Season blogging

    Show up in searches where consumers often look to get gift ideas. Prepare your blog posts by digging up the latest gift idea trends for 2023, and sprinkle the internet with your content regularly. This is what your consumers are seeking: gift ideas, tips, recipes, and decoration ideas.

    Time is of the essence.

    By mastering the changing nature of online shopping, you’ll not only be prepared, but you’ll also be able to pivot your well-prepared plans to meet whatever the market has to offer. After all, if the last two holiday seasons have taught us anything, it’s that you need to have plans and know how to change them in a heartbeat.

    So go ahead, make your promotional plans, identify your targets, identify new trends and be ready to lead during the holidays.

    9 awesome personalized gift ideas for Mother’s Day!

    Posted on by Michel Lacaille
    Personalized gift ideas for Mother's Day!

    Looking for Mother’s Day gift ideas? 

    Simplify your search by choosing a unique customizable item like greeting cards, blankets, mugs, photobooks, and more. If you are planning to feature the best personalized Mother’s Day gifts on your website, here are 9 Mother’s Day interesting gifting ideas.

    Idea n°1: The basic but personalized calendar

    What better way to impress your beloved mother than with a personalized calendar? A calendar with family photos is always heartwarming.   

    Offering your customers a wide range of calendar sizes and template formats is important. A personalized calendar is also a home decor. Mom will love placing her calendar in an accessible location. Pick a format: landscape, portrait, desk calendar, wall calendar, pocket calendar and many more options are available.

    How can you make a calendar for Mother’s Day inclusive?

    • Use images and memories about the family!
    • Insert key dates and events in the calendar schedule!

    Focus on great memories and significant achievement!

    Idea n°2: A personalized phone case

    Moms are just as connected as their kids! This has become a reality, which is why they will certainly love to have their favorite granddaughter on their phone’s case.

    Having a personalized shell is trendy. You should take the lead by offering Mom with a personalized case. Show your mom special appreciation this Mother’s Day with a heartfelt photo or graphic. 

    Idea n°3: More and more decoration for Mother’s day! 

    The decorating industry has been constantly evolving, which is why giving decoration is a smart move, because no matter what your personalized gifts is, it will always be appreciated.

    Why not personalize cushions or a special blanket? Choose your most precious family photo or your own special graphic design and place it on a cushion or a blanket. 

    Customized coasters are a great Mother’s Day option. They are useful and nostalgic for personalized gifts, featuring poems, graphics, artwork or photographs in a unique way. They’ll catch everyone’s attention, making happy hour fun and making it easier to remember the good times.

    Idea n°4 : The famous and personalized photo album

    Today, the photo book is the new photo album. It is an essential part of archiving your special family memories. Photo books are personalized Mother’s Day gifts that share her story, demonstrate her impact as a parent, and how grateful you are. 

    Many companies offer personalized photo books. Mediaclip offers you the opportunity to create an album and gives you the tools and creative flexibility to make Mother’s Day yours. Show your mom your love and create a fully personalized Mother’s Day memory book for her.

    Idea n°5: A unique and personalized mug

    With a personalized Mother’s Day mug, your mom will remember your love with each sip of her favorite drink. Everybody needs a mug, whether it’s for drinking coffee, tea or chocolate. Personalized mugs make everyone happy. Consumers love and buy mugs for all occasions, whether it is a birthday, Easter, Christmas or Mother’s Day. It is a symbol of remembrance, especially if it is personalized with a memorable photo. 

    By personalizing your mugs, you’re giving your customers the ability to create their own item. With personalization, you ensure that your customers feel satisfied and excited about creating an unforgettable memory for a loved one.

    Idea n°6: A nice wall decoration 

    Who says Mother’s Day gift, says decoration. Many moms like to redecorate every month, and this often involves personalizing the walls. Collages, magnet frames, adhesive photo boards, posters, wooden boards, panoramic frames, posters, and so on. 

    You can offer your customers many alternatives to their decoration, through wall customization, they can make changes to their decoration as they wish and at a lower cost.

    Idea n°7: The personalized card

    Of course, all of these ideas are rather material, but we all know that moms love small attentions that will remain engraved for years. So what could be better than a personalized card made by you? You may think it’s no big deal, but believe it or not, sometimes the little things are the best.

    Give your customers the option to create different card themes for different occasions, include different sizes and colors. Add styles and even photos, the more choices, the more satisfied the customer will be and the more likely they will add more products to their cart.

    Idea n°8: The perfect family portrait

    We all know how much our moms love to have their homes filled with memories and family milestones. That’s why a large family portrait to place above her bed, for example, will make her very happy. Plus, these days, many family portraits can be personalized to your taste, making this gift even more personal.

    Idea n°9: A photo print for Mother’s day

    In the same vein, why not be able to personalize photo prints? We all know how much moms are eager to create their own photo album and develop the hundreds of photos in their camera. 

    So for all the manual and creative moms out there, personalized photo prints are a must!

    Give consumers the opportunity to choose. Photo prints, magnets, panoramic photo prints, retro, mix’n’match and more. Remember, the more choices customers have, the more satisfied they are!

    2022 in Review

    Posted on by Michel Lacaille
    2022 Mediaclip - Bring your products to life

    A recap of the news and triumphs we shared this year

    Wow! Where has this year gone?! 2022 brought its own share of successes and challenges as the world pivoted out of pandemic mode. Through it all, we’ve become even more steadfast in developing the most strategic solution on the market – one that delivers product customization and merchandising strategies that drive higher revenues for retailers and enchant their consumers.

    In 2022 at Mediaclip, a lot of exciting new development and successes were realized this year. As we close the year, we want to take a trip back on memory lane and reshare some of our greatest achievements this year. All of this was made possible by our talented staff, our knowledgeable partners, and, of course, our wonderful customers who put their trust in our team and solution to help them bring personalized products and gifts to their clients.

    2022 highlights of the news we shared

    2022 Company news

    – Mediaclip presents its rebranding and the story behind the decision

    Revisit our Press Release

    Watch the video for the story behind the rebrand 

    – Mediaclip is ISO 27001 certified

    Revisit our Press Release 

    – Mediaclip achieved a Great Place To Work certification

    Revisit our Press Release

    – Mediaclip offers a unique new employee benefit: “Cottage Office”

    Revisit our Press Release

    2022 Product launch review

    – A new version of Mediaclip Designer with the following new functionalities

    – Display Screen Views for Photobook Personalization

    – Simple Themes for mobile devices

    – Enhanced “Reorganize” process for Simplified Photobook Projects Conversions

    – Theme Categorization for Mobile (Currently available for Hub customers only; On-Premise customers please review with your CSP Rep)

    – Ability to add remote filters and image enhancementsNew InDesign Extension for easier creation of content

    – New support for content-centric personalization

    – API integrations to Perfectly Clear and PicsArt filters

    2022 Improved and available features

    – Reduced navigation for a more intuitive design process

    – Cross-selling for Shopify Integration App

    – Asset size validation process

    – Improved auto-layout behavior to select a layout when text is added to match the previous layout

    – Ability to connect remote filters

    – Many new featured themes and templates for calendars, travel & vacations, back-to-school, sports, and weddings.

    Contact us for access. 

    Some marketing and promotion reminders to kickstart 2023 sales:

    – New Year Greeting Cards and Calendar projects are still a vibrant product category until the third week of January

    – Don’t forget to do a Christmas ornament liquidation sale

    – Remember, many products can serve a purpose for different occasions throughout the year! Stay tuned for ideas on how to repurpose your products and freshen up your promotions cycles.

    Stay tuned for more developments and programs to Bring your Products to Life in 2023!

    🎊Happy New Year!🥳

    Personalized Christmas ornaments: A winning holiday product to feature on your eCommerce with Mediaclip

    Posted on by Michel Lacaille

    Part of many families’ Christmas tradition is decorating together – unveiling and displaying precious objects and ornaments that may have been passed down for generations. Christmas is also a time to make new memories and add to traditions as families grow. It could be the perfect opportunity to add new decorations to the family holiday collection that signify important events that occurred or to welcome new family members who joined over the year.

    What could be better than updating your eCommerce with new decoration options that will excite and entice your customers? When your eCommerce has Mediaclip Product Personalization Solution integrated into its ecosystem, offering a wide range of customizable products including Christmas ornaments and other personalizable gifts becomes a cinch. Delight your customers with the ability to give the perfect gift to every loved one over the holiday season!

    The Christmas tree is often a central attraction during holiday festivities. It can help create an atmosphere that reflects the family’s personality and be full of emotion and memories. Because of this, a personalized Christmas ornament is a touching gift that is holding its popularity every season. Besides photos, sweet messages on Christmas decorations are also a popular option.

    The ideal time to promote Personalized Christmas Ornaments

    Google Trends gives us some insight into the popularity of searches for personalized Christmas Ornaments. Historically, Google’s data shows that the terms “personalized Christmas ornaments” or “customized Christmas ornament” surge during the last week of November and the first week of December, with the former phrase being a lot more common. The leading regions looking for personalized ornaments are The UK, USA, and Canada. 

    Doing targeted regional ads through various media starting after Cyber Monday could prove to bring a lot of traffic to your site. Of course, you’ll need to consider production time and delivery time to ensure timely completion when planning your promotion. Make sure to CLEARLY communicate this in the ordering process and give an order submission cutoff date to guarantee delivery for Christmas.

    Once they’re on your site, of course, utilize your merchandising tactics to capture a larger basket of revenue per client. Mediaclip offers powerful options here as well to invite your customers to treat themselves and their loved ones to even more personalized products!

    The Versatility of Christmas Ornaments as Gifts

    Personalized Christmas ornaments are not only a family favorite, but are also popular promotional gift items. These prove to be a great way for organizations looking to make connections with their customers, prospects, or donors as they offer a lasting impression.

    Schools, churches, etc. often carry out fundraisers before the holidays as well – teaming with these establishments to offer customizable ornaments and other gifts to their communities is a great way to help them reach fundraising goals, show your commitment to your community (important for many shoppers today to gain their trust), as well as to gain a new avenue that reaches fresh clientele for your business. An ornament with the school’s logo is often a cherished item for students and their families, displaying their school pride and the memories of experiences/friendships from the time on trees for many years to come.

    And who can forget holiday weddings…they’re two events that share the magic of love, family, and tradition. That’s why ornaments are extremely popular as wedding favors that encompass these feelings with all event guests year after year on their trees.

    Let your customers’ creativity speak for themselves

    Offer your customers a unique possibility to personalize their Christmas ornaments by making them much more personal and to their taste. With Mediaclip’s technology, your eCommerce can offer various types of ornaments, from glass to ceramic, metal, or wood thanks to our vast network of Fulfillers (printer & manufacturers) and the solution’s ability to support any printable surface. The solution also offers curated themes and designs out-of-the-box and includes Design extensions to enable your team to create your own unique designs that set your store apart. 

    In addition to ornaments, give your customers the option to personalize other giftable items over the holidays like calendars, photobooks, wall art, pet products, clothing & accessories, and so much more. Today’s shoppers enjoy endless possibilities. So give them more possibilities that’ll not only fuel this year’s gifting agenda but inspire gift planning throughout the year for other occasions!

    Because we know that the holiday season is one of the most important for businesses, put all the chances on your side by adopting our online product personalization software and enrich your customers’ Christmas.