As an online retail business, a large part of your marketing strategy surely revolves around promotions to drive product sales and acquire new customers; however, if a campaign’s exposure is…
At every photo and printing industry gathering, the topic of discussion is always areas of growth. It’s no secret there is too much capacity in the photo printing business, so…
One of the amazing aspects of digital photography is the incredible array of new output opportunities being created. We have talked in prior blog posts about home decor and packaging,…
A recent Bloomberg article, “Twilight of One-Hour Photo, America’s Fastest-Fading Business”, painted a rather bleak picture of the photo industry. Focusing on U.S. Census data, the article stated: “The U.S. counted…
The reality of the photo output business is it is largely seasonal. Most industry profits come in the fourth quarter, as photo gifts, photo books and cards drive the creative…
The photo industry has long been in the personalization business. Every negative, every slide and every print was unique, yet a standard production process was used to make these images…
