Have you considered that changing the center of gravity of your business from production to marketing and merchandising can positively affect your bottom line? Without staying abreast of current industry trends and re-routing your marketing efforts to answer to the consumers’ evolving needs, the full potential of your photo services cannot be achieved. Key industry trends, such as a shift in demographics, are acting as major game changers within the photo market space by impacting customers’ needs as well as the way they want to shop for and create photo products.
Download this free e-book to explore some tactics and discover winning strategies that can drive profits for your business, in terms of:
- Product selection,
- Shopping experience,
- Brand interaction with users,
- Packaging and display,
- And much more…