Have you ever wondered how to substantially increase sales without losing money or tarnishing your brand when offering discounts? Given that there are so many ways to position discounts, it is of the highest importance to determine which are the most effective in driving sales and increasing engagement for your customer base. Indeed, businesses must steer clear of launching discounts blindly!
Thankfully, there is a definite science behind formulating your discount strategy that provides value for your customers while positively impacting your bottom line. As with most things in eCommerce, following industry trends to determine a basic guideline for a discounting strategy may be helpful, but it cannot be the only determinant in how you run your campaigns.
Download this free e-book to explore some tactics to aggregate in your discounting strategy, in terms of:
- Discounting methods,
- Ways of presenting discounts,
- Studying the habits and expectations of your specific customer,
- Personalizing discounts,
- And much more…