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How can product customization and personalization increase brand loyalty?

May 12, 2023  Amani Sharma
How can product customization and personalization increase brand loyalty?

Customer loyalty is about keeping your customers engaged with your brand over a significant period of time. These days, online competition is fierce, and consumers are offered many product options, many unique services and retail alternatives. Having and maintaining a registry of customers is a major asset that guarantees potential revenues.

Recruiting and maintaining loyal customers is a challenge that businesses face today. It requires more than just having a CRM system in place; it calls for creating a continuous acquisition cycle through customer journey mapping and more.

Companies must understand the needs of their customers, create personalized experiences, and develop strategies to keep them engaged. By doing so, they can build loyalty among their customers and ensure long-term success.

Building a loyalty brand

Building a loyalty brand

The benefits of building a loyalty brand path are significant. 


Because customer loyalty is a key factor for any business. It is proven that it costs 5 to 20 times more to recruit new customers than to retain existing ones and increase customers. 

Loyalty can help businesses save money and time. 


A loyalty process helps businesses gain customer loyalty by offering rewards, discounts, and other incentives that encourage customers to come back.

Renowned loyalty brands show appreciation for their customers and build long-term relationships with them, as the prospect of selling to an existing customer is much higher than selling to a new prospect. In fact, the chances of selling to an existing customer are in the 60-70% range, making loyalty programs an essential part of any business's marketing strategy .

Loyalty programs

Loyal customers are the lifeblood of any business. When it comes to loyalty programs, there are many benefits that can be gained from customer loyalty. Not only do they help retain customers, but they also help spread positive word-of-mouth about the brand. Additionally, it is believed that loyal customers consume more because of their experience with the brand and its products or services.

How do you create a loyalty program?

It's not just about technology, although today's business system, point-of-sale and customer relationship management systems (CRM) offer excellent pathways to build a loyalty system. 

First, you should focus on understanding your customers' needs and preferences so you can provide them with personalized experiences that will keep them coming back.

How do you create a loyalty program?
  • Communicate clearly with them from the moment they enter the store or, for online business, the conversion funnel, through to the end of their purchase and, if possible, beyond. 
  • It is essential to understand the specific needs and preferences of each customer. Write down and record everything you can.
  • Create a tailored customer experience, it will keep them coming back!
  • Make your offers meaningful, focus on their needs and interests. 
  • Offer incentives to encourage them and their family and friends to sign up for your loyalty programs if you offer them.
  • Make them feel like VIPs (Very Important Persons).

Studies show that nearly 80% of customers are more likely to consume a brand's products if it offers a strong, personalized experience. In addition, 70% of customers are willing to pay more for such an experience. Loyalty plays a key role in customer retention and satisfaction. Therefore, it is essential to understand how to create loyal customers.

In today's digital world, personalization is no longer a luxury, but a necessity for business success. Consumers now expect personalized experiences when interacting with brands and businesses. As a result, personalization has become the norm for consumers and is therefore a fundamental step. According to recent studies, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience . ("14 Trends Changing The Face Of The Beauty Industry In 2021")

What you can do now and easily!

Leverage the personalization tools in your e-commerce or CRM environment to send personalized messages to your customers based on their past purchases, location, interests, etc. Offer product personalization and customization, it's a necessity in today's mass merchandise environment.

E-commerce and CRM digital tools options examples:

  • Use your data to personalize the content sent to each customer and meet their individual needs, for example by sending them a product recommendation based on their previous purchases!
    • For the in-store experience, ask your customers if they are satisfied with the products or services they previously purchased. 
    • Use today's digital tools to inform them of new product availability.  
  • Log in, send a note or email to thank them for their purchase or, better yet, get a testimonial from them on your site. You can automate your response.
  • Send timely discount coupons to use on a future order.

Offer Product Personalization and Customization

Offer Product Personalization and Customization
  • Product personalization has become an important part of the modern customer experience.
  • The Mediaclip product personalization platform allows customers to customize their products with photos, text, graphics and other elements. With Mediaclip, your customers can create unique products that reflect their own style and personality. This gives them a sense of ownership and satisfaction they wouldn't get from buying standard products.

With loyalty programs and product personalization, your companies can build strong relationships with their customers and maintain long-term bonds that will result in increased sales and profits.

Ask for a product personalization demo at