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Personalized Back-to-School Essentials

July 15, 2023  Amani Sharma

Neat Personalized Back-to-School Ideas for Parents & Kids that already exist in your catalog!

You might think that since you don’t sell school goods directly or produce school items for children, you don’t have a Back-To-School promotion collection to offer. However, you may have overlooked items in your existing collection that are essential for a back-to-school!

Today’s parents are required to label all the items their children bring to school. From water bottles to backpacks, lunchboxes, hats, and many other school essentials, these items need the child’s name or other type of identification; many of such essential school-supply items are likely already in your current collection, though you may not have positioned them as such. From photo personalization to simple text and graphic additions, you can make the process of getting ready for back-to-school more fun for families, making these personalized items highly sought-after in your catalog this summer.

Even though overall spending for back-to-school is forecasted to decline in comparison to previous years, spending on essentials is expected to jump by 20%. Back-to-School is traditionally a favorite photo event, especially for Kindergarteners and First Graders since many parents mark these milestone moments as “essential” to capture and immortalize. Parents will snap photos of the first-day drop-off, the first bus ride, the first-day outfit, and much more. All these opportunities can be perfect for offering printed frames!

Additionally, don’t forget to suggest a 2023-2024 activity calendar. Practical and helpful for planning events, hockey practices, dance recitals, and much more, these calendars can be a great addition to your clients.

In your Mediaclip library, you can find many thematic designs, or you can direct your clients to marketing platforms like Pinterest, Instagram, Facebook, and more for ideas.

Last but not least, back-to-school presents a beautiful marketplace for you and your clients. Don’t hesitate to promote it on your website, through email, window posters, or your favorite social media channels (Facebook, WhatsApp, Pinterest, Instagram, and even create a Tiktok video).