Personalization as a weapon in a commodity market
The printing industry is increasingly dynamic. New printing technologies – from digital inkjet presses to sublimation – have made it possible to print on a variety of surfaces. Now marketers…
How to Choose your eCommerce platform
In 2017, the worldwide eCommerce industry was worth USD $2.3 trillion in revenues. This number is set to nearly double to $4.88 trillion by 2021.[1] Nowadays, products and services are…
Why You Need To Start Tracking Customer Loyalty For Your Brand
We are pleased to have a guest blogger for this post, Rodney Laws. Rodney is an eCommerce expert with over a decade of experience in building online businesses. Check out his…
Millenials: How to get them hooked
Estimated to be the largest living generation[1], Millennials have witnessed ever more intense courtship by businesses. Dubbed as disloyal and entitled, Millennials have been associated to a myriad of negative…
IRCE 2019: A recap of the e-commerce industry’s “must-attend” tradeshow
The Internet Retailer Conference and Exhibition (IRCE) is the industry’s premier conference which brings together e-commerce professionals, industry thought leaders and a myriad of service providers for every facet of…
How e-Commerce sales can drive in-store traffic
Technological changes and fierce competition within the retail sector have made it that brick & mortars have to become creative in attracting customers. Up until now, consumers were moving their…
The Why and How to sell in a Marketplace
The Internet is commonly attributed with blurring the impact of the physical world on our buying habits. Still, many of you will recall your Intro to Marketing professor repeat “location,…
5 Steps to Make Your Business GDPR Compliant
Have you ever stopped and contemplated how drastically the internet has changed our everyday lives, interactions, communications and tasks handling? We send emails, share documents, pay bills, and purchase goods…
A Challenge & An Opportunity: GDPR Implications for Your Business
Since May 25, 2018, a set of new rules police the digital economy changing the game for the collection and processing of personal data. These set of rules came to…
Luxury personalization & its opportunity for print: The rise of the high-end photo product
According to research by the management consulting firm McKinsey, online luxury sales will triple by 2025. Furthermore, 80% of these sales will be digitally influenced. Luxury purchases are no longer…
How to plan building a digital marketing personalization program (and how to take it further)
Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…
How to make the most of Giving Tuesday
Being a universally accepted truth in this day and age, shopping shall go hand in hand with any festivity celebrating goodwill. It is no surprise that America’s favorite holiday, Thanksgiving…
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