November is upon us, and presumably, your holiday campaigns are in full swing. You’ve done all your homework to make sure your promotional calendar can keep the promises they advertise,…
The National Advertisers Association predicts that the 2020 Holiday sales season will begin soon, if not already underway, due to the pandemic. They should know! Their members are the leading…
The mass market has given way to personalized niche markets. Consumers expect their online shopping experience to be customized from beginning to end. The photography market has to lead the…
Rise Above Research, an independent market intelligence and strategic consulting firm that provides industry vendors, service providers, and retailers in the digital photography and imaging markets with actionable intelligence, published a…
With everything that’s happening in 2020, it is startling to think that we are only a few months away from the holiday season. Undoubtedly, this holiday shopping season will look…
Today’s consumers are increasingly shopping online and are expecting personalized interactions. If you’re considering continuously growing and evolving your photo business, you are probably thinking of adding product personalization to…
If you’re asking yourself why bother with Millennials, you have a lot of catching up to do: their power is in numbers and you must get on board with marketing…
With the rise of online shopping, the frequency of cyber-attacks is becoming more regular. In 2019 alone, 4 billion records were compromised through data breaches. What we once considered to…
Personalization, or personalized marketing, is already the norm to engage today’s consumers, especially when selling online. Thanks to technological advances, online businesses can now go further: featuring online product personalization…
Today’s digital world has brought photography into our daily life like never before. This year only, 1.1 trillion pictures are expected to be captured, predominantly on mobile devices. By the…
Today, consumers have a myriad of choices when it comes to online shopping. If your website is confusing, or even uses unappealing design, online shoppers will choose to buy somewhere…
Office supplies are used by millions of people on a daily basis. Whether for work, school, home, or gifting, writing and paper products are continuously in demand. Pens, notepads, and…
