Personalization as a weapon in a commodity market
The printing industry is increasingly dynamic. New printing technologies – from digital inkjet presses to sublimation – have made it possible to print on a variety of surfaces. Now marketers…
How to Choose your eCommerce platform
In 2017, the worldwide eCommerce industry was worth USD $2.3 trillion in revenues. This number is set to nearly double to $4.88 trillion by 2021.[1] Nowadays, products and services are…
Why You Need To Start Tracking Customer Loyalty For Your Brand
We are pleased to have a guest blogger for this post, Rodney Laws. Rodney is an eCommerce expert with over a decade of experience in building online businesses. Check out his…
Millenials: How to get them hooked
Estimated to be the largest living generation[1], Millennials have witnessed ever more intense courtship by businesses. Dubbed as disloyal and entitled, Millennials have been associated to a myriad of negative…
IRCE 2019: A recap of the e-commerce industry’s “must-attend” tradeshow
The Internet Retailer Conference and Exhibition (IRCE) is the industry’s premier conference which brings together e-commerce professionals, industry thought leaders and a myriad of service providers for every facet of…
How e-Commerce sales can drive in-store traffic
Technological changes and fierce competition within the retail sector have made it that brick & mortars have to become creative in attracting customers. Up until now, consumers were moving their…