How e-Commerce sales can drive in-store traffic
Technological changes and fierce competition within the retail sector have made it that brick & mortars have to become creative in attracting customers. Up until now, consumers were moving their…
The Why and How to sell in a Marketplace
The Internet is commonly attributed with blurring the impact of the physical world on our buying habits. Still, many of you will recall your Intro to Marketing professor repeat “location,…
5 Steps to Make Your Business GDPR Compliant
Have you ever stopped and contemplated how drastically the internet has changed our everyday lives, interactions, communications and tasks handling? We send emails, share documents, pay bills, and purchase goods…
A Challenge & An Opportunity: GDPR Implications for Your Business
Since May 25, 2018, a set of new rules police the digital economy changing the game for the collection and processing of personal data. These set of rules came to…
Luxury personalization & its opportunity for print: The rise of the high-end photo product
According to research by the management consulting firm McKinsey, online luxury sales will triple by 2025. Furthermore, 80% of these sales will be digitally influenced. Luxury purchases are no longer…
How to plan building a digital marketing personalization program (and how to take it further)
Made readily available thanks to technological advancements, marketing personalization is an increasingly trending concept in digital media. Until now, mass marketing was the norm where everyone has been seeing the…