Request a Demo Skip to content
1-877-799-2547
  • Tech Doc
  • Jobs
  • Knowledge Base
    • Blog
    • Press Room
    • Livre blanc
  • English
    • Français
    • Español
    • Deutsch
logo mediaclip

Mediaclip™

Brings Products to Life, Transforming Ideas Into Customized Printed Products

  • Mediaclip Platform Solutions
    • Mediaclip Designer
    • Mediaclip Hub
    • eCommerce
  • Inspiration
    • Photobooks
    • Calendars
    • Cards
    • Deco Photo
    • Drinkware
    • Prints
    • Custom Apparel
    • Pets Products
    • Geeks and Weird
    • Gift Items
    • Business Products
    • Labels and Packaging
  • Company
  • Contact
Request a Demo
1-877-799-2547
  • Français
  • Español
  • Deutsch
  • Mediaclip Platform Solutions
  • Mediaclip Designer
  • Mediaclip Hub
  • eCommerce
  • Inspiration
    • Photobooks
    • Calendars
    • Cards
    • Deco Photo
    • Drinkware
    • Prints
    • Custom Apparel
    • Pets Products
    • Geeks and Weird
    • Gift Items
    • Business Products
    • Labels and Packaging
  • Contact
  • Tech Doc
  • Jobs
  • Knowledge Base
  • Blog
  • Press Room
  • Livre blanc
Retourner aux articles

Blog

Planning for Holiday Email Marketing Magic

August 12, 2022  Michel Lacaille

Email marketing remains a tried-and-true tactic that outperforms many other (more expensive) promotional activities in your marketing stack. With the 2022 holiday season around the corner, retailers need to ensure that email marketing takes one of the leading roles in their promotional extravaganza to capture attention and revenue.

Why are the holidays the most magical time of year for brands to stand out in the inbox?

  • 61% of customers started their holiday shopping by early November in 2021 and 57% shopped online, according to the National Retail Federation (NRF).
  • 60% of Cyber Weekend sales are driven by consumers who engaged with a brand’s prior marketing emails, according to Klavyio’s data.
  • 80% of customers are more likely to purchase from a brand that provides personalized experiences.

The Key to success: Personalize every email open.

Sending personalized messages is a quick way to capture attention (and holiday dollars).

  • In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences.
  • By leveraging your subscribers’ data, you can create a truly customized experience with every open through automation, making each message feel custom-made.
  • Personalization can range in sophistication from adding a name to an image, including a countdown timer, or showing items in an abandoned cart. The important thing to remember is that messages should resonate with each subscriber, encouraging them to engage.

And, (though we doubt a reminder is needed, due diligence dictates a quick line)…

Make sure your emails are mobile-friendly! The consumers you are attempting to engage are likely multiple device users, and the first glance at emails often happens on a hand-held device. Don’t miss out on catching their eye upon the initial open, no matter which screen they choose to use.

**Data extracted from Litmus Holiday Marketing Guide 2022, available on the Litmus site:  https://www.litmus.com/blog/litmus-holiday-marketing-guide/


Return to articles
Share
FacebookCopy LinkEmail

Subscribe to the newsletter

Related articles

5 Email Marketing Best Practices

Blog • June 25, 2025

Product Personalization Market Size: Industry Data & Research Analysis – June 2025

Blog • June 23, 2025

Add Videos to Your Photobook with QR Codes

Blog • June 23, 2025
Contact us

8315 Rue St-Hubert,
Montréal, QC H2P 1Z4

1-514-510-3300

1-877-799-2547

  • LinkedIn
  • Facebook
  • YouTube
Pages
  • Mediaclip Platform Solutions
  • Mediaclip Designer
  • Mediaclip Hub
  • eCommerce
  • Inspiration
  • Contact
  • Privacy Policy
  • Cookie Policy
Ressources
  • Tech Doc
  • Jobs
  • Knowledge Base
  • Blog
  • Press Room
  • Livre blanc

© 2025 Mediaclip™- All rights reserved